Virtual coaches unite as The Voice enters the metaverse

As a researcher with a background in media and technology, I’m thrilled about the latest development in the intersection of reality TV and virtual reality. The partnership between The Sandbox, Virtual Brand Group (VBG), and ITV Studios to create “The Voice Coach Battle” is an innovative way to engage fans of “The Voice” in a new metaverse experience.


As a passionate fan of “The Voice” singing competition, I’m thrilled to share that we now have the unique opportunity to coach our very own stars in an innovative metaverse experience. This exciting new venture bridges the gap between the real world of the show and the immersive environment of virtual reality.

On May 8th, The Sandbox, the creators of the decentralized gaming platform, announced a collaboration with the Virtual Brand Group (VBG) and ITV Studios, the production house behind “The Voice,” for the launch of an innovative new project called “The Voice Coach Battle.”

In this metaverse simulation, fans have the opportunity to assume the role of a celebrated coach, pressing the iconic red button and guiding up-and-coming talents, much like in the real show. The game dynamically adjusts based on every decision the virtual coach makes.

The metaverse adventure complements the popularity of NBC’s The Voice by allowing fans to actively participate in the 25th season right inside the game.

Players are motivated to make accurate predictions in a weekly competition by being given NFTs as rewards. These NFTs are handed out when they correctly guess which contestants move forward to the next stage, all the way to identifying the eventual winner of the show.

Virtual coaches unite as The Voice enters the metaverse

In addition to winning NFT prizes, competitors taking part in the event have the chance to secure a spot at a live recording of the show in any of its five international venues. This unique perk merges the boundaries between the digital and physical realms.

As a crypto market analyst, I’ve recently received some intriguing insights from Justin W. Hochberg, the brilliant mind behind Virtual Brand Group. He believes that we’re currently witnessing a pivotal moment in television history, with events such as “The Voice Coach Battle” acting as precursors to this transformation.

“Today the average gamer is 34 years old, almost two decades younger than broadcast TV audiences,” he said.

Social gaming platforms provide a unique chance for content to reach the hard-to-reach young audience, thereby extending the longevity and increasing the global value of TV formats.

I’ve noticed that metaverse and Web3 interactive social games are perfectly suited to the content consumption habits of a generation raised on social media and the creator economy.

“Now, the audience can participate in a show and even become a contributor to it.”

Hochberg posits that within the next 24 months, “the leading global TV shows” may introduce an interactive and gamified version in sync with their live broadcasts, seamlessly merging the digital and physical viewing experiences.

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2024-05-09 15:16