As a seasoned gamer with a sweet tooth and a knack for the unusual, I must say this collaboration between Van Leeuwen Ice Cream and Liquid Death has caught my attention! I mean, who would have thought we’d ever have an ice cream-flavored sparkling water? It’s like someone decided to turn the traditional beverage world upside down, and I’m here for it!
Van Leeuwen Ice Cream is renowned for some innovative partnerships – they’ve created Kraft Mac & Cheese ice cream and Hidden Valley Ranch ice cream, among others. Now, this legendary brand is joining forces with Liquid Death for something a bit unexpected. Don’t worry; it’s just water this time! Yes, Van Leeuwen Ice Cream is collaborating with Liquid Death to introduce the first-ever Hot Fudge Sundae Sparkling Water – a beverage that tastes like ice cream.
As reported by the brand, their 20-calorie can of sparkling water bears a striking resemblance to a rich fudge sundae. This unique flavor is set for release at 11 a.m. Eastern Time today. You can purchase this limited-edition item in individual cans at Van Leeuwen ice cream shops nationwide, or opt for an 8-pack case of 19.2 oz tallboys on Amazon.com and the TikTok Shop of Liquid Death.
“Many brands have ventured into creating their unique ice cream flavors, but we’re pioneers in crafting ice cream-flavored sparkling water that tastes just like a luscious hot fudge sundae,” Greg Fass, Liquid Death’s Marketing VP shared. “We aim to infuse fun into healthy beverages and joining forces with Van Leeuwen Ice Cream for our first chuggable, 20-calorie hot fudge sundae was an ideal match.”
As an enthusiast, I’m thrilled to share that both Van Leeuwen and Liquid Death are commemorating their latest launch with a string of ice cream truck pop-up events in New York City and Los Angeles! These exciting gatherings will offer attendees free cans of the brand-new flavor as well as scoops of delicious Van Leeuwen Ice Cream. For more information on these events, check out the details below.
- August 13: New York City, Washington Square Park beginning at 12 p.m. ET
- August 17: Los Angeles, Abbot Kinney beginning at 11 a.m. PT
In Other Ice Cream (Adjacent) News
As a long-time fan of Taco Bell’s Baja Blast beverage, I am beyond excited about their latest announcement! The idea of having the iconic flavor in gelato form is simply mouthwatering. Having grown up on this unique drink, I have always wondered how it would taste as an ice cream. As a member of the Taco Bell Rewards program, I am eagerly awaiting September 3rd to get my hands on this new treat. I can’t help but feel that this is the perfect way for me to satisfy my cravings and indulge in something truly special. I can only imagine how delicious it will be!
“For the past two decades, Mtn Dew Baja Blast has been a drink that devoted fans simply can’t get enough of. Taco Bell’s chief marketer, Taylor Montgomery, expressed great pride in the well-known and iconic bond between Taco Bell and Baja Blast. In a statement, he noted that they are just as excited to celebrate this remarkable milestone as their most passionate Baja Blast fans. They can’t wait to deliver more exciting experiences, innovations, and rewards as they continue to nurture the love of Baja Blast among their fans.”
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2024-08-13 18:10