What you need to know
- McAfee recently unveiled an AI-powered Deepfake Detector to help users identify deepfakes and AI scams deployed by threat actors.
- The tool is featured exclusively in select Lenovo AI PCs for English language detection across the US, UK, and Australia.
- It runs on-device by leveraging the dedicated NPU’s capabilities to keep the user’s data safe and private without compromising speed or battery life.
- Users buying Lenovo’s flagship AI PCs will get a 30-day free trial of the Deepfake Detector
As a tech-savvy individual who has witnessed the rapid evolution of AI and its potential misuse, I find McAfee’s new Deepfake Detector to be a much-needed addition to our digital arsenal. With the increasing sophistication of AI tools like Microsoft’s Image Creator, it becomes increasingly challenging to discern reality from deepfakes.
McAfee is well-known for providing cybersecurity and online protection services that assist users in safeguarding their identities as they adjust their privacy settings on social media. Not long ago, the company introduced its AI-driven Deepfake Detector, an exclusive feature for Lenovo’s Copilot+ PCs equipped with dedicated neural processing units (NPUs). This innovation helps users detect artificial intelligence scams and deepfakes more effectively.
As AI technologies like generative AI expand at an accelerated pace, distinguishing what’s genuine from artificial is growing more challenging. For instance, advanced AI-driven software such as Microsoft’s Image Creator (powered by OpenAI’s DALL-E 3 technology) has the capability to produce complex structural designs, which could potentially replace professionals in architecture and interior design. However, these tools appear to struggle with performing basic tasks, such as generating a simple white image.
McAfee’s AI-enhanced detection system aims to tackle the increasing problems such as frauds and misinformation, which are often associated with widespread AI usage. Additionally, McAfee is introducing a Smart AI Center, rich in resources and interactive features, designed to educate users about deepfakes and AI-related scams, thereby fostering greater awareness.
According to McAfee’s Senior Vice President of Product, Roma Majumder:
In the digital age we’re thriving in today, knowledge truly is power. Gone are the days of uncertainty when it comes to evaluating the authenticity of Warren Buffet’s investment strategies, Taylor Swift’s fan gifts, or a politician’s words. With McAfee Deepfake Detector, you can swiftly and reliably uncover the truth in a matter of seconds.
Why you need to be able to identify AI-generated deepfakes
With an increasing number of professionals integrating generative AI into their daily tasks, cybercriminals and hackers have followed suit. Notably, Microsoft recently disclosed a report showing that these malicious actors are becoming increasingly fond of AI, leveraging it to enhance the stealth and complexity of their attacks, making them harder for security systems to detect.
McAfee’s Deepfake Detector has been educated using more than 200,000 instances. Instead of relying on cloud services for identification, it will utilize the NPUs within Lenovo AI computers to perform the verification process directly from the device. This approach preserves user privacy without sacrificing speed, a concern that often hinders AI progress. Moreover, McAfee ensures that users’ audio is never collected or stored, and the user has full control over whether or not audio detection is activated.
McAfee’s Deepfake Detector operates similarly to Microsoft’s recently launched AI capabilities, now available on Windows 11 for Copilot+ devices as part of the 24H2 release. This on-device functionality enables faster data processing while ensuring privacy and boosting your device’s battery life.
The tool will be widely accessible in the United States, United Kingdom, and Australia starting on August 21, 2024, primarily for English language detection within specific new Lenovo AI PCs. Additionally, it’s important to mention that purchasers of these new Lenovo AI computers will receive a complimentary 30-day trial of McAfee Deepfake Detector. The initial cost in the US is set at $9.99 for the first year.
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2024-08-22 16:10