As a seasoned movie critic with over three decades of experience under my belt, I must say that the blunder by Lionsgate with Francis Ford Coppola’s new movie, Megalopolis, is a classic case of “the road to hell being paved with good intentions.” While self-deprecating humor can be an effective promotional tool, it should never come at the expense of credibility and respect for the industry’s professionals.
Attempting a bit of self-mockery, the promotion for Francis Ford Coppola’s latest film didn’t quite go as planned.
The initial, comprehensive trailer for the dystopian movie “Megalopolis,” starring actors like Adam Driver, Shia LaBeouf, and Aubrey Plaza, was unveiled on August 21st. To add intrigue, it started off by showcasing supposedly harsh criticisms from film critics regarding the director’s previous works. However, a twist: these reviews were entirely fictional.
Amid the controversy, distributor Lionsgate pulled the video and issued an apology.
“According to a statement given to Variety, Lionsgate is pulling the trailer for ‘Megalopolis’ right away. They apologize profusely to the critics and Francis Ford Coppola, as well as American Zoetrope, for the blunder in their quality control process. Simply put, they made a mistake, and they are truly sorry.”
TopMob News has reached out to Lionsgate for comment and has not heard back.
In my fervent admiration, let me clarify a misconception I’ve come across. Contrary to what some trailers might suggest, the esteemed critic Owen Gleiberman from Variety didn’t initially label Coppola’s 1992 masterpiece, “Bram Stoker’s Dracula,” as a “beautiful mess.” Instead, his first review of the film was published in Entertainment Weekly at its release, and his words were different then.
An attempt at using self-deprecating humor to promote Francis Ford Coppola‘s new movie has backfired.
On August 21st, the complete trailer for the dystopian movie “Megalopolis” was unveiled, showcasing stars like Adam Driver, Shia LaBeouf, and Aubrey Plaza. Interestingly, the initial snippets from film critics about the director’s previous works were fake criticisms.
Amid the controversy, distributor Lionsgate pulled the video and issued an apology.
“In response to a mistake made during our review process, Lionsgate has pulled the trailer for the film ‘Megalopolis’ right away,” said a representative, speaking to Variety. “To the critics and Francis Ford Coppola at American Zoetrope, we extend our deepest apologies for this unacceptable oversight. We acknowledge that we made an error, and we sincerely regret it.”
TopMob News has reached out to Lionsgate for comment and has not heard back.
In the trailer, it was incorrectly stated that Owen Gleiberman from Variety referred to Coppola’s 1992 movie, “Bram Stoker’s Dracula,” as a “beautiful mess.” However, in reality, he expressed this opinion for Entertainment Weekly upon its initial release.
Despite being someone who typically disregards criticism, the situation here is such that it would be inappropriate for others to speak on our behalf. Ironically, the minor controversy stems from the fact that the entire Megalopolis trailer appears to be based on a misleading storyline. However, it’s important to note that critics highly appreciated films like The Godfather. Although Apocalypse Now received mixed reactions, it still garnered significant critical acclaim. This is what Gleiberman expressed to Variety.
He stated, “Concerning my comment on ‘Bram Stoker’s Dracula’ being a ‘beautiful mess,’ I really wish I had voiced that opinion myself. As for the movie itself, it seems quite appealing to me now.”
One quote featured in the trailer was real, although it was presented out of context: The trailer quoted late Chicago Sun-Times film critic Roger Ebert as calling Coppola’s 1992 movie Bram Stoker’s Dracula “a triumph of style over substance.” The legendary writer, who died in 2013, had actually used those words in his review of Tim Burton‘s 1989 blockbuster Batman.
Megalopolis features the talented actors Giancarlo Esposito, Nathalie Emmanuel, Laurence Fishburne, and Jon Voight, with a planned release date of September 27th.
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2024-08-22 19:17