As a lifestyle expert with years of experience in the food industry, I must say that this Crumbl Cookies pop-up fiasco in Sydney leaves me both amused and dismayed. On one hand, it’s fascinating to see such demand for a beloved American dessert across the globe. However, on the other hand, it’s disheartening to witness such blatant exploitation of that demand, especially when the end product falls short of expectations.
So much for a sweet treat.
The individuals running an unauthorized Crumbl Cookies pop-up store in Sydney, Australia, have been met with criticism, as it has come to light that the cookies sold there were imported in large quantities from the United States and marked up significantly for resale.
On September 29th, people who love sweets stood in line to buy popular desserts from North Bondi at a pricey $17.50 AUD (approximately $12 USD) per piece. Yet, many attendees voiced their disappointment over the cookies’ less-than-fresh flavor.
During her post about attending the pop-up, TikToker Sofia Qistina expressed unease because the event didn’t seem to be officially supported by the Utah-based cookie company.
She commented in another video while sampling the treats with a companion that “the freshness level is zero out of five.” She then questioned whether it was worth standing in line for 45 minutes. Although there’s no Crumbl alternative, she said no due to the disagreements among those waiting and the high price of $17 per cookie.
In a recent video posted on September 29th, influencer Elle Salagaras expressed disappointment after spending approximately $104 USD on ten cookies that turned out to be less satisfying than expected. She regretted having waited an hour for them.
Her post caught the attention of Crumbl co-founder Sawyer Hemsley, who responded to the video while distancing the brand from the controversial pop-up.
He suggested you should taste them for yourself when you’re in the United States,” he added, “P.S. Note that this pop-up is not associated with Crumbl Cookies.
Speaking as an ardent fan, I’ve got to share this intriguing tale! You see, the masterminds behind that sensational pop-up claimed they jetted off to the tropical paradise of Hawaii and splurged on a staggering 800 cookies to peddle Down Under. The cost? A hefty $13,000! Now, if you’ve been following their social media, you might have noticed that all traces of the event have mysteriously vanished. However, when faced with allegations of trickery towards the patrons, a representative for the pop-up swiftly retorted, denying any deceitful practices.
The representative informed the Australian Broadcasting Corporation that “those who truly showed interest in our product watched the entire video and read through comments and descriptions, where it was explicitly mentioned, ‘Not endorsed by Crumbl’ or ‘Not an official Crumbl product’. Most of our customers were content with their purchase.
They went on to say that they got more than fifteen positive responses and just a single complaint during that particular day. The issue was promptly addressed by offering a full refund and returning the product.
TopMob News has attempted to contact Crumbl and the organizers of the event for a response, however, we have yet to receive any comments.
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2024-10-02 22:17