Content funding on Windows Central

Content funding on Windows Central

As a tech enthusiast with years of experience navigating the digital landscape, I find it refreshing to see transparency in content creation, especially when it comes from trusted sources like Windows Central. The labeling system they have in place for sponsored and partnered content is commendable. It allows readers to make informed decisions about what they consume, ensuring that our reading experience remains unbiased yet enlightening.


As an avid reader here, I want to share a bit about how we keep this engaging content flowing. At my favorite publishing house, Future Publishing, we heavily depend on advertising support to continue delivering the articles you adore. While most of the material you see is crafted by our dedicated in-house editorial team, there are instances when we collaborate with external partners to produce captivating and helpful content that aligns with your interests.

At times, we receive assistance from advertisers to create our content. This content is clearly marked, allowing you to identify who financed it and understand its creation process. The label on the page serves to explain the role of the advertiser within the content.

“Sponsor Content Created With…” or “Advertisement Feature”

Articles marked as “Sponsor Content Created With…” or “Advertisement Feature” are articles that have been financially supported by a business partner. These articles may be written either by the client themselves or by staff members at Windows Central. Since they are commercial content, they comply with the Advertising Standards Authority guidelines in the UK and the Federal Trade Commission guidelines in the US.

“Presented By…” or “Sponsored By…”

As a researcher, I’d like to clarify that articles marked as “Presented By…” or “Sponsored By…” are self-generated pieces written by our team at Windows Central. These articles have been financially backed by a commercial partner, yet it’s essential to note that the partnership doesn’t influence the content’s editorial direction before its publication date.

In larger articles, if there’s a part that is sponsored by our commercial partner, it will be evidently marked as “Sponsored Content”.

“Preferred Partner”

Articles marked as “Preferred Partner” signify that a business associate is providing a special affiliate discount to Future, in return for more visibility on the webpage. This could include showcasing a specific offer for a product that our editorial team endorses, due to its prominence on the page.

At Windows Central, we exclusively produce content related to our “Preferred Partners” when we believe it aligns with our audience’s interests. This content does not require approval from the funding partner. It adheres to the Editorial Code of Practice by the Independent Press Standards Organisation in the UK and complies with regulations set by the Federal Trade Commission in the US.

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2024-11-08 19:09