How Windows Central makes money

How Windows Central makes money

As a seasoned reader who’s been around the block a few times, I appreciate the transparency that Windows Central brings to its content. The labels like “Sponsor Content Created With…”, “Advertisement Feature”, “Presented By…” or “Sponsored By…”, and “Preferred Partner” are clear indicators of who’s footing the bill, and it’s refreshing to see such honesty in this digital age.


At Future Publishing, we primarily depend on ads to continue providing you with the engaging articles you enjoy. Most of what you read on Windows Central is crafted exclusively by our dedicated editorial team. However, sometimes we collaborate with outside collaborators to produce content that we believe will captivate and benefit our valued readers.

Sometimes, advertisers help finance the creation of our content. This content will be clearly marked to show who provided the funding and how it was produced. The label on the page serves to explain the advertiser’s role in the content.

“Sponsor Content Created With…” or “Advertisement Feature”

Articles marked as “Sponsor Content Created With…” or “Advertisement Feature” are funded by a business associate, and they could be created either by the client themselves or by employees of Windows Central. These pieces are commercial content, meaning they abide by the rules set by the Advertising Standards Authority in the UK and the Federal Trade Commission in the US.

“Presented By…” or “Sponsored By…”

Articles labeled as “Presented By” or “Sponsored By” are independent editorials produced by Windows Central’s writers, funded by a commercial partner. While there may be topic and headline alignment with the funding partner during planning, these articles are not reviewed by clients prior to publication. They adhere to the UK’s Independent Press Standards Organisation’s Editors’ Code of Practice and US Federal Trade Commission regulations.

In a larger editorial article, any section that is sponsored by a commercial partner will be distinctly marked as “Sponsor Content.

“Preferred Partner”

Articles marked as “Preferred Partner” imply that a business partner is giving Future a special affiliate price, in return for more visibility on the page. This could include emphasizing a specific offer for a product that our writers endorse, often by making it more noticeable or prominent.

At Windows Central, we publish articles focusing on our “Preferred Partners” only when we believe the subject matter matches our audience’s interests. These pieces are not submitted for approval by our funding partners. Instead, they adhere to the Editorial Code of Practice from the Independent Press Standards Organization in the UK and the regulations set forth by the Federal Trade Commission in the U.S.

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2024-11-08 20:39