In an unexpected decision, The Walt Disney Company revealed a few days following a highly contentious episode of “The View”, they’re actually growing the show instead of limiting its impact.
Disney’s choice to transform “The View” into a weekend-only show, debuting as “The Weekend View” on January 11, highlights the company’s dedication to the show’s structure and its hosts, despite opinions suggesting Disney should take a different approach. This shift happens in the midst of considerable controversy, especially concerning Sunny Hostin’s recent comments that equated the Capitol riot (J6 event) to horrific events like World War II atrocities and historical slavery. These statements have received strong criticism from groups such as StopAntisemitism, who described Hostin’s comparison as “distasteful at worst.
As a devoted movie buff, I’d put it like this: “On ‘The View,’ we’re known for our honest takes on today’s events, but sometimes, those opinions can stir up some controversy. Case in point, Sunny Hostin’s comments about the J6 situation being one of the darkest moments in American history. This viewpoint didn’t sit well with several commentators and organizations like StopAntisemitism and CNN’s Scott Jennings, who deemed her remarks as inappropriate and offensive.
Bill O’Reilly of No Spin News agreed:
Even amidst the controversy, it seems Disney is pushing forward with their plans. Given that “The View” is overseen by Disney VP Dana Walden, who has ties to Vice President Kamala Harris, it’s not surprising that they might be expanding on a program with strong political leanings. The launch of “The Weekend View,” a half-hour segment airing on ABC News Live, which includes the show’s Friday panel and offers an extended discussion on pop culture, underscores this point. Karin Gilford, senior vice president of Digital Media at ABC News Group and Disney Entertainment Networks, stated that this expansion will give viewers “more of what they enjoy from their connection with the show.
This tactical decision about “The View” might lead people to wonder about Disney’s views on the show’s content and commentary. Expanding the show’s influence implies that Disney supports its hosts and their viewpoints, even when they stir up controversy among the public. The absence of a clear statement or explanation from Disney or ABC in response to Hostin’s controversial comments could indicate a silent approval or at least a readiness to accommodate such debates for the sake of audience attraction and interaction.
‘The View’ to Launch a New Weekend Edition for ABC News Live This Month (EXCLUSIVE)
— Variety (@Variety) January 8, 2025
Critics claim this method places more emphasis on fun and viewership than on sensitivity and accountability. Analogies like Hostin’s are viewed as trivializing the weight of historical catastrophes, leading to distress within the communities impacted by those occurrences. Expanding a show that makes such controversial remarks can be perceived as indifference towards the concerns of these affected communities.
RoC Skincare’s sponsorship of “The Weekend View” on ABC News Live represents a new form of integrated brand partnership. This sponsorship, however, raises questions about how well the sponsor’s values align with the content they are promoting. Since corporate sponsorship often implies endorsement, it is crucial for sponsors to evaluate potential risks to their reputation that may arise from supporting programming that stirs up controversy.
Expanding “The View” by Disney, amidst the controversies surrounding its hosts, represents a challenging juggling act: creating captivating content while responsibly handling the repercussions of broadcasting. Although this expansion might satisfy viewers’ appetite for more show content, it also highlights the importance for traditional media giants like Disney to consider the far-reaching effects of the messages they disseminate. It’s quite likely that the weekend edition of “The View” will garner more positive sentiment among New Media critics rather than Disney itself.
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2025-01-08 21:18