Netflix and Jazwares Team Up for Live-Action and Animated Stranger Things Toyline

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Enthusiasts of Stranger Things can hardly contain their excitement for the forthcoming fifth season, but there’s more to be thrilled about in the world of this beloved franchise. In a recent announcement, Netflix has formed a partnership with Jazwares, leading to the launch of an all-new product line related to Stranger Things. This collection will feature action figures, playsets, vehicles, plush items, costumes, pet toys, and much more, inspired by the popular Stranger Things series.

This is the first global master licensing agreement for Netflix and Stranger Things. The deal encompasses merchandise based not just on the live-action series, but also the upcoming animated series spinoff that’s currently under development.

As a massive fan of Stranger Things myself, I can’t help but share my excitement about our successful Squishmallows x Stranger Things collection. It’s clear that we at Jazwares want to take our partnership with Netflix to even greater heights!

Given the immense influence and devotion of the Stranger Things fanbase, I am thrilled to announce that we are ready to join forces with Netflix once more. Our goal is to create a comprehensive product line that will allow fans an unprecedented level of immersion into this incredible franchise. This collection will feature authentically detailed figures, playsets, costumes, and more!

With the eagerly anticipated final season and new animated series on the horizon, I am confident that our fans are going to be absolutely thrilled with what we have in store for them!

Josh Simon, Vice President of Consumer Products at Netflix, commented that “Stranger Things” has left an unforgettable impact as a cultural juggernaut, going beyond the television screen and influencing worldwide trends by tapping into ’80s nostalgia, music, cuisine, fashion, and various other aspects. In order to provide fans from all over the world with new opportunities to dive deeper into this universe using authenticity and storytelling elements they cherish, it was a logical progression for Netflix to partner with Jazwares in creating the franchise’s initial extensive toy line.

Jazwares currently hosts one of the top-selling toy lines in the market with their Squishmallows, and they also manage several large franchise toy lines, such as AEW, Pokemon, Hello Kitty & Friends, Call of Duty, and Fortnite to mention a few. The collaboration between Squishmallows and Stranger Things indicates that we might witness more collaborations within Jazwares’ other brands in the future. Here is an overview of what’s being developed for this new partnership at present.

Illustrations: Action figures with intricate details, clearly defined and well-designed, available in various styles, sizes, and collectible value. Jazwares’ accessorized toys are prepared to battle Demogorgons, encouraging imaginative play on a new level.

Explore intricately designed environments inspired by the Stranger Things universe: These detailed playsets cater to all types of collections. Equipped with a variety of features, accessories, vehicles, or action figures, these playsets will genuinely enhance your Stranger Things play experience.

Action Toys – Vehicles: Ranging from toy cars modeled after popular shows to bold BMX bikes, these thrilling rides are available in numerous styles. Some of them include special features, character figurines, or additional accessories to enhance the playtime excitement! For an even more immersive experience, consider radio-controlled options.

These plush toys come in various sizes and styles, some even collaborated with popular brands. Notably, they include beloved characters such as the Squishmallows x Stranger Things series, making them an excellent addition to any sci-fi enthusiast’s collection.

Costumes and Attire: Stranger Things costumes cater to enthusiasts of every age, suitable for various events such as Halloween costuming or daily role-playing. Pets too can partake by donning character-themed and inspired outfits!

Costumes and Role-Play Toys: Immerse yourself in an upside-down world with an array of high-quality costumes and role-play items (for the North American market) – perfect for enthusiasts who want to personalize their own dressing-up fun.

Pets’ Fashion and Essentials: Elevate your pet’s style with a carefully chosen assortment of fashion items and necessities. This includes clothing, engaging playthings, feeding mats, sleeping areas, and practical accessories such as leashes, collars, and harnesses for walking.

I’m really looking forward to the collaboration between Stranger Things and Jazwares! If you’re as passionate about Stranger Things toys as I am, let’s chat about it on Bluesky at @knightofoa!

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2025-01-30 03:41