Matthew McConaughey and Woody Harrelson have once again taken on their roles from “True Detective” in a fresh endeavor, but this may not be the continuation fans might have imagined. The duo is part of an elite group of celebrities featured in an ad for True to Texas, a campaign advocating for the Texas government to implement new incentives to stimulate movie and TV production within the state. Previously serving as the showrunner for “True Detective,” Nic Pizzolatto directs this video where McConaughey and Harrelson express dissatisfaction with Hollywood’s current status quo, suggesting that Texas could become a revolutionary center for film and television by offering a fresh perspective.
Gathered with actors such as Dennis Quaid, Billy Bob Thornton, Renée Zellweger, and others, the stars of True Detective emphasize that a modest portion of Texas’s budget surplus could significantly benefit the state. The incentives proposed in the advertisement would greatly advantage local Texas businesses, stimulating the economy of the region. To further entice filming in Texas, Harrelson and Quaid underscore the abundance of diverse locations on offer, ranging from deserts to oceans and forests. Take a look at the ad, which McConaughey shared on his official Twitter account, below:
(Informal version)
The True Detective crew members, including Dennis Quaid, Billy Bob Thornton, Renée Zellweger, and others, suggest that a little bit of Texas’s budget surplus could make a big difference. The incentives they talk about in the ad would be great for local Texas businesses, helping out the state’s economy. To get more people to film here, Harrelson and Quaid remind everyone about all the amazing locations we have, like deserts, oceans, and forests. Check out the ad McConaughey posted on Twitter below:
Texas tales call for a Texan setting, which is why I’ve joined forces with Dennis Quaid, Woody Harrelson, Billy Bob Thornton, and Renee Zellweger for the project “True to Texas.” It’s high time we brought movie and TV production back to our home soil!
— Matthew McConaughey (@McConaughey) January 29, 2025
Matthew McConaughey and Woody Harrelson made a memorable appearance in the first season of “True Detective,” playing Rust Cohle and Marty Hart. Their performances received acclaim across the board, earning them nominations for Outstanding Lead Actor in a Drama Series. Since then, neither actor has returned to the show, as it has maintained an anthology structure throughout its broadcasts. However, the upcoming season, titled “True Detective: Night Country,” shares some ties with Season 1.
The development of True Detective‘s fifth season is underway, with its creator Issa López hinting that the upcoming episodes will be even more complex and sinister than what we’ve seen before. As for now, no actors have been cast or plot details revealed, but it is known that Season 5 will introduce new characters and take place in a distinct location different from previous seasons.
The unique chemistry between McConaughey and Harrelson on “True Detective” significantly contributed to the show’s popularity and its status as a massive hit. Although fans and admirers of both the series and the actors might hope for another reunion, it seems unlikely. Regrettably, this heartwarming ad may be the closest we come to seeing Rust and Marty together again. However, it’s all for a worthy cause: these Texas-born stars are using their influence to rally support for their home state, hoping to attract some of Hollywood’s film productions to their local area. Many films look for locations with incentives, so this is their way of encouraging such projects to be based in their own backyard.
While it’s exciting to imagine McConaughey and Harrelson reappearing on True Detective, the show has thrived by adopting an anthology approach. After the second season garnered mixed reactions, seasons three and four received praise and numerous awards. It will be intriguing to discover what ideas López and her team have in store for Season 5.
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2025-01-30 19:41