Marvel Studios has countered assertions that an AI was involved in creating the poster for Fantastic Four: First Steps. However, some fans remain skeptical. This statement was made through Deadline, a well-established entertainment news platform, who, as expected, accepts Marvel’s explanation without further scrutiny.
Marvel Studios opted not to utilize AI when designing the poster for their highly-anticipated July release, ‘The Fantastic Four: First Steps.’ Instead, they relied on traditional human artistic skills.
A representative from Marvel Studios clarified to Deadline that no artificial intelligence was employed during the creation of the poster, despite some speculation online suggesting otherwise.
— Deadline (@DEADLINE) February 5, 2025
In the post from Deadline you’ll see, it is clear that Marvel denies utilizing AI in their statement. This isn’t a direct quote from Marvel comics, rather, it’s more accurately stated as “Marvel denies using AI.” The assertion by Deadline is quite firm: “Marvel Studios did not use AI.” In the original article, Deadline only references the word of a representative from Marvel. There was no information provided about who the human artists were that allegedly created the poster, nor any direct quote detailing their creative process and effort put into it.
Online buzz grew as attentive viewers spotted apparent flaws in the poster’s design. For instance, one character seems to have four fingers instead of five, another appears to be limping due to a missing leg, and a backdrop rope seemed hastily concealed with text – characteristics often found in AI-created artwork. To add fuel to the speculation, two female characters share strikingly similar facial features, an issue commonly encountered in AI image generation.
An X user calling themselves Kris detailed all the inconsistencies in the thread below.
Marvel’s new Fantastic Four posters are literally AI and here’s a thread breakdown:
4 fingers
— Kris ☯ (@kris_uniwolf) February 5, 2025
Marvel maintains that there’s no need for curiosity regarding the recent project. However, their statement to Deadline about not utilizing AI doesn’t seem to quell the doubts. Keep in mind, this is the same company that employed AI for the opening sequence of Secret Invasion, a move criticized as a cost-cutting measure that undermined real artists’ work.
It’s worth noting that Deadline argues for the appropriateness of the ‘Secret Invasion’ credits in their piece, claiming it was a suitable fit for the series’ narrative involving shape-shifting characters.
Based on their past performance, it seems that many fans think Marvel has been exposed and is currently attempting to manage the fallout or mitigate any potential negative impact.
The poster for the upcoming “Fantastic Four” movie was unveiled along with its initial trailer, and as the Super Bowl approaches, Marvel is planning a significant promotional campaign. However, instead of discussing the anticipation for the film, there’s been an ongoing debate about whether Marvel is again leaning on AI rather than human creativity in their production process. The studio may deny these claims, but until they present concrete evidence, the apparent inconsistencies in the poster will leave many non-Deadline subscribers questioning its authenticity.
Does This Controversy Point to a Bigger Problem?
The current uproar over Fantastic Four: First Steps serves to increase the doubts already lingering among fans about Marvel’s productions. With the Marvel Cinematic Universe (MCU) teetering on uncertain ground, this movie is seen as a critical juncture by many. The studio has been struggling to ignite enthusiasm for its recent ventures, and the new characters like Captain Marvel, Moon Knight, the Eternals, and Echo have not struck a chord with viewers. Furthermore, Marvel’s decision to replace original heroes with mantle-swapped versions—like Kate Bishop taking over as Hawkeye, Riri Williams as Ironheart, Shuri as Black Panther, and Sam Wilson as Captain America—has largely missed the mark.
As a movie critic, I must say that yesterday’s unveiling of the first Fantastic Four trailer left me with a mix of anticipation and apprehension. The visual spectacle showcased our four principal heroes, an entirely computer-generated Thing, and even HERBIE the Robot, but one vital aspect seemed to be overlooked – Julia Garner’s portrayal of the female Silver Surfer.
Marvel’s bold choice to reimagine Norrin Radd as a female character has sparked controversy, yet it appears they inexplicably chose not to include her in this initial sneak peek. I eagerly await further glimpses into how they plan to bring this iconic character to life on the silver screen.
Meanwhile, fans were given a very brief look at Galactus.
With AI allegations swirling and the Silver Surfer debate brewing, it seems like Fantastic Four: First Steps has a bumpy road ahead. Whether it will prove to be the MCU’s redemption or another disappointment is still uncertain, but one point is clear: fans aren’t finding Marvel’s (or Deadline‘s) pitch convincing at this moment.
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2025-02-05 23:55