Despite E3‘s current inactivity, it has been announced that the Entertainment Software Association (ESA) is planning a fresh gaming conference called the Interactive Innovation Conference (iicon). This event, revealed on Thursday, aims to attract visionaries, influential thinkers, and innovators within the interactive entertainment industry, with the goal of leveraging its potential.
The iicon event is scheduled from April 27 to April 30 in the year 2026 at Fontainebleau Resort, Las Vegas, Nevada, USA. Notable figures within the gaming sector have already confirmed their attendance, such as Microsoft, Sony, Nintendo, Take-Two Interactive, Electronic Arts, Ubisoft, and others.
I’ve been privy to an insightful statement by Sarah Bond, the president of Xbox. She expressed that our goal is to disseminate the pleasure of gaming across the globe, catering to players wherever they choose, while fostering a conducive environment for the brilliant minds responsible for these captivating games. We’re grateful for the Entertainment Software Association (ESA) introducing iicon as a space to fortify relationships among gaming executives and influential thinkers, as well as professionals from diverse partner industries. As we join forces, we’ll collaborate, innovate, and create – all while nurturing our collective growth.
According to the announcement, participants will engage in workshops and key notes, along with exclusive networking chances. Registration for this conference is not available; instead, only invited individuals are allowed to attend.
E3 remains long gone
Initially designed primarily for developers, publishers, and retailers, the Electronic Entertainment Expo (E3) gradually evolved over time to become a platform where gaming companies also showcased their upcoming games and hardware to both enthusiasts and the broader industry.
As the twilight years of E3 approached, I noticed an increasing trend among publishers: they were withdrawing from E3, opting instead to host their own events on their own terms, presenting digital-exclusive showcases such as Sony’s State of Play.
It’s intriguing to notice that once more, the European Space Agency (ESA) is lending its support to a gathering, however, it’s worth mentioning that iicon isn’t intended to take the place of E3 at this point in time. Instead, this event seems to provide a platform for executives to foster connections.
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2025-02-06 20:40