Despite Taylor Swift having shattered music industry records and garnering multiple awards over the span of her lengthy career, there remains one significant achievement she has yet to conquer: Performing at the Super Bowl Half-time show.
Although there have been persistent rumors about her performing at the Super Bowl for many years, she has not yet appeared on the NFL stage during the main event.
Swift will indeed be at Super Bowl LIX on February 9th, but instead of performing herself, she’ll be among the spectators, rooting for her friend Kendrick Lamar, who is slated to appear on stage during the legendary half-time show, accompanied by SZA.
Taylor Swift, known for her hit song “Blank Space,” will additionally be cheering on her boyfriend Travis Kelce and the Kansas City Chiefs during the Super Bowl match against the Philadelphia Eagles this Sunday. However, speculations about Swift’s potential halftime performance have been circulating long before she started dating Kelce, making her a part of the “maybe this year?” halftime show discussion well in advance. Moreover, Swift has expanded her impressive list of achievements by becoming a popular figure in sports media with her intriguing persona.
Yet every year, inevitably another artist is announced.
It might seem contradictory that the organizers of America’s most popular sport and the creators of the annual television event with the largest viewership wouldn’t team up with the globe’s top pop star, wouldn’t it?
Indeed, there are explanations why the event, which appears custom-made for the star (it typically spans around 13 minutes, by the way), hasn’t featured her just yet. Could it be that she has consistently declined the opportunity? That’s the speculation.
Initially, it seemed implausible that Swift could perform at last year’s Super Bowl 2024 because she was in the midst of her highly successful Eras Tour during the second half.
Although she could swiftly travel from Japan to Las Vegas following four consecutive performances in Tokyo to support Kelce, it proved challenging to assemble her Eras Tour team, equipment, and necessary elements on time.
Despite Swift’s busy schedule, there was constant, unsubstantiated talk about her potential involvement with Usher (who was confirmed as the headliner in September) on stage, right up until the last minute. On the other hand, Usher had recently wrapped up a Vegas residency in December, making him an ideal choice for organizing the show due to his convenient location.
For 15 years following her debut at No. 1 on the Billboard 200 with her second album Fearless, Taylor Swift wasn’t primarily recognized as an artist who delivered stadium-rocking hits for all audiences. This perception has now been shattered, as her Eras Tour has left stadiums literally trembling. However, aside from “You Belong With Me,” early Swift was still in the process of evolving into the artist she would later become.
In 2012, “We Are Never Ever Getting Back Together” from her album Red became her first No. 1 single, and it’s hard not to join in when you hear it. However, it wasn’t until 2014, with the succession of hits like “Shake It Off,” “Blank Space,” and “Bad Blood” from her album 1989, that Taylor Swift really began to embody the aura of commanding a Super Bowl stage.
2013 was a game-changer for me! That year, I landed an unbelievable long-term endorsement deal to represent Diet Coke, with a Coca-Cola executive labeling me as “an extraordinary individual and a fantastic embodiment of success.” To top it off, my arch-rival Pepsi had returned as the sponsor for the Super Bowl halftime show that same year. My breathtaking performance at the Superdome in New Orleans ignited a fantastic bond, and I must admit, I managed to steal the spotlight yet again in 2016, even outshining the technical headliner, Coldplay.
Through 2018, Swift continued to represent the Diet Coke brand as an ambassador. Interestingly, during this period, she didn’t release any new music from 2014 to 2017. While it may not seem like a significant gap in retrospect, at the time, her break from her every-two-years pattern was quite eerie and unsettling.
Clearly, Swift pointed out that her career had been lost during a challenging period after her public disagreement with Kim Kardashian and Kanye West. However, she spoke of this “career loss” more peacefully from the privileged position where she was recognized as TIME’s 2023 Person of the Year.
For two years up until 2022, Pepsi continued its involvement in the event. Then, Apple Music stepped into the limelight as the new halftime show sponsor and allegedly extended an invitation to Taylor Swift for a performance at Super Bowl LVII in February 2023. Her followers were thrilled, hoping this was the moment it would become a reality, interpreting every hint as a sign of confirmation.
Swift chose to step back, apparently due to her current focus on re-recording the albums produced for Big Machine Records. This decision was in response to Scooter Braun’s acquisition of the rights to her previous work when his company Ithaca Holdings purchased the label in 2019. Coincidentally, this ambitious project aligns with her most productive period yet, during which she released ‘Lover’, ‘folklore’, ‘evermore’, and ‘Midnights’ between 2019 and 2022.
Additionally, TMZ announced in 2022 that individuals familiar with the halftime show details claimed Swift wasn’t keen on performing on that specific stage until she had completed re-recording her initial six albums. She still needs to finish two more, her 2006 self-titled debut and 2017’s reputation-reshaping album, hinting at the latter as a “dark and punk moment of female fury, symbolizing being manipulated by an entire societal structure.
Apart from the pressure of her upcoming Eras Tour in 2023, Swift was also gearing up for it. This tour started in April of the same year. Meanwhile, she garnered her 13th Grammy in February 2024 and revealed that her 11th studio album titled The Tortured Poets Department would release in April 2024. Even with numerous sold-out shows and a hit concert movie to her name, the muses wouldn’t let her rest.
It’s quite astonishing that despite merely being a spectator, she managed to reach the Super Bowl on February 11.
In December 2023, she shared with TIME that her career had reached a significant turning point at age 33. For the very first time, she found herself mentally resilient enough to handle whatever came along with this milestone.
After completing her Eras Tour, there seems to be an ample amount of time in Taylor Swift’s schedule, providing her the opportunity to meticulously prepare a half-time show according to her precise requirements.
So, if it’s something she wants to do, at this point she just has to say yes.
In the interim, Swift was still the main act for the 2024 Super Bowl. Here are the highlights of her celebratory moment with Kelce:
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During this time, Swift continued to be the star performer at the 2024 Super Bowl. Check out the highlights from her celebration with Kelce here:
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While things were unfolding, Swift remained the key attraction for the 2024 Super Bowl. Here you can find the highlights of her performance alongside Kelce:
These options convey the same information but use different wordings to make it more engaging and natural.
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2025-02-09 17:18