If you’re thinking about creating a personalized gaming computer, it might not be ideal to buy a new graphics card at this moment if you aim for top performance within your budget and seek mid-to-high-end graphical capabilities. This is due to the current scarcity and inflated prices of high-performance GPUs from NVIDIA’s newest RTX 50 Series.
The brand-new NVIDIA RTX 5070 Ti launched earlier today and predictably sold out within seconds.
For experienced computer aficionados, it becomes the same old tale when they line up virtually for online stores, only to encounter a “sold out” notice – this is a satirical comment on what should be an effective response against scalpers but instead leaves the genuine consumer in the lurch. Regrettably, the joke doesn’t end with supply; it continues into distribution.
It’s quite hopeful to find a captivating $749 price tag on the manufacturer’s list, considering NVIDIA is forgoing its own “Founders Edition” and instead opting to exclusively license out the RTX 5070 Ti GPUs to partners like MSI, ASUS, Gigabyte, and others. In simpler terms, it means that instead of selling their RTX 5070 Ti GPUs under the NVIDIA brand, they are giving other companies like MSI, ASUS, and Gigabyte the right to manufacture and sell these GPUs.
Examining the listings for RTX 5070 Ti cards from various OEMs reveals a recurring issue that could frustrate prospective buyers – a persistent theme.
It is impossible to buy the RTX 5070 Ti at MSRP.
Regardless of my desire to purchase the ASUS TUF Gaming GeForce RTX 5070 Ti OC Edition with a price tag of $999.99, it seems that my chance to own this three-fan powerhouse has slipped away as it quickly sold out.
Wait, RTX 5070 Ti variants are selling for $250 over MSRP?
Indeed, they did have the new NVIDIA GeForce RTX 5090 and RTX 5080 graphics cards, but what we witnessed during their launch is that stores might’ve only received a small number of units. A single buyer could quickly purchase an overpriced model, which could then vanish from the listing. This individual may be planning to resell it on eBay or aiming to maintain a smooth 60 FPS experience on the latest game using the Unreal Engine 5, known for its stutter-prone nature.
So, who can offer a viable alternative?
In simpler terms, AMD often competes head-to-head with NVIDIA, particularly in the mid-range market segment using their Radeon graphics cards. If all goes well, they are planning to unveil their upcoming RDNA 4 GPUs on February 28th.
Originally planned for unveiling during AMD’s CES presentation in Las Vegas last month, the Radeon RX 9000 Series GPUs, such as the eagerly awaited RX 9070 XT and RX 9070, were instead held back due to weeks of delays.
Currently, there’s an increasing demand on AMD to offer a more enticing choice for PC enthusiasts who are growing weary of NVIDIA’s expensive price points and potential issues with RTX power cables overheating.
Luckily, the Radeon team can rely on a wealth of progressing FSR 3.1 upscaling and frame generation technology, which is highly sought-after in the portable PC gaming market that frequently uses AMD’s mobile processors, such as ASUS’ renowned ROG Ally X.
Competing with NVIDIA’s impressive frame rate enhancement in DLSS 4 will be a significant hurdle for AMD’s RDNA 4 technology. However, if the Radeon RX 9000 Series can provide better value for money by offering superior performance, then its slight lag in “synthetic frame” comparisons (which is inconsequential to me) would not be a concern.
Intel Arc is the unappreciated underdog
In the graphics card market, it’s not just a competition between two main players; there’s also a smaller company that aspires to challenge the top dogs and potentially take a spot on the winners’ podium.
2022 saw Intel unveil its latest line of desktop graphics cards under the Arc A Series (Alchemist). The high-end option is the Arc A770, priced at $329 initially, but later reduced to $249. Following this, they introduced their budget gaming star, the Arc A750, with a price tag of $249 after a subsequent price adjustment.
Indeed, it’s clear that a GPU in such an affordable price range was never designed to rival NVIDIA’s RTX 5070 Ti or even Intel’s latest B Series (Battlemage) cards, which are primarily aimed at the lower to mid-tier market priced at $249 with the Arc B580.
Regardless of the relatively low adoption thus far, Intel appears committed to keeping their Arc desktop GPU team busy. Leaks suggesting their C Series (Celestial) cards, which might adopt the Xe3P architecture, are circulating online and indicate that this could significantly enhance their in-house rendering technology, potentially pointing towards mid-to-high-end GPUs.
After spending more than a year using the Arc A750 for 1080p gaming, following numerous updates to Intel’s drivers that significantly improved its performance, I am strongly convinced that standalone Arc graphics cards could emerge as a viable third choice in the market, especially if they become more affordably priced.
Until now, suggesting NVIDIA’s RTX 5080 to anyone who wasn’t already using a significantly older high-end 20 Series or mid-range 30 Series graphics card had been quite challenging. The RTX 5070 Ti, unfortunately, presents an even steeper uphill battle due to its inflated pricing.
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2025-02-20 20:09