It’s fascinating to observe the creative brilliance showcased in the anime industry, but it can come as a surprise to discover the ruthless competitive nature underlying its business aspects. For instance, it’s startling to note the number of studios behind popular shows being bought out by Kadokawa. While this might not appear significant at first glance, given Kadokawa’s long-standing history in anime and manga production, it’s worth noting that this trend also strengthens Sony’s grip on the industry significantly, particularly with their recent purchase of Chiptune, a studio known for its contributions to series such as Blue Lock, Mushoku Tensei, and That Time I Got Reincarnated as a Slime.
At present, Kadokawa boasts a variety of studio affiliates such as ENGI, Studio KADAN, Raging Bull, Belnox Films, Doga Kobo, and their latest addition, Chiptune. Chiptune often teams up with bigger studios to deliver CGI and photography services for particular projects, while studios like Doga Kobo have gained fame for complete productions like “Oshi no Ko” and “Plastic Memories.” This suggests that Kadokawa aims to extend its reach into every facet of the industry. In an article published by Oricon, Kadokawa expressed that integrating Chiptune will allow them to in-house anime photography, ensure consistent production resources, improve visual quality, and preserve technical knowledge. The company has previously declared their intention to prioritize anime production more significantly, and it appears they want to streamline this endeavor through a closely-knit network of studios that they’ve acquired.
Kadokawa’s Push To Acquire So Many Studios So Quickly Is Interesting, But Shows Promise
In their public announcements about the studio acquisition, both Kadokawa and Chiptune appear excited about the prospects for their future endeavors. As stated by Chiptune, they originated in 2012, concentrating on photography and computer graphics, then grew their team to incorporate illustrators and background artists. Their late founder, Masayuki Narai, aspired to shatter boundaries in animation production. They plan to uphold his vision alongside Kadokawa.
It appears that the team is committed to maintaining their creative integrity and channeling it into their projects, which is an encouraging sign. If Kadokawa’s “Global Media Mix with Technology” strategy involves partnering with a compact network of studios for anime production, this could potentially ensure a consistent stream of tasks for Chiptune – a positive development for the team. Tsuyoshi Kikuchi, the Head Anime Officer at Kadokawa, expressed his excitement about Chiptune joining them, stating, “We are elated to bring on board Chiptune, a studio renowned for its powerful photography unit. By collaborating with our six affiliate studios, we aim to elevate the quality of our anime even further.
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2025-02-23 18:09