LEGO is not just about those colorful bricks anymore; it’s also a significant player in the video game world, having been there for over three decades. Starting from ‘LEGO: Fun to Build’, gamers have had the chance to immerse themselves in brick-building characters and gameplay, both in real life and digital environments. This expansion has been further boosted by collaborations such as the two distinct LEGO Fortnite game modes and continuous LEGO adaptations of popular series like Marvel, Harry Potter, and Star Wars. During a discussion about the annual financial report for the LEGO Group, CEO Niels B. Christiansen emphasized that more games are in the pipeline.
2024 saw LEGO’s nerd-inspired partnerships driving their financial success, with “Star Wars” remaining one of their top-selling physical toy lines. The “LEGO Star Wars” video games also remain highly popular, reflecting a direction LEGO aims to pursue in the future. As stated by “The Guardian”, LEGO’s CEO is keen on embracing “combined digital and physical experiences,” reflecting the brand’s strategy to cater to the increasingly digital lifestyle of younger generations who are quickly adopting social media at earlier ages compared to past generations.
As a passionate LEGO fan, it’s exciting to hear that our favorite brick company is planning to enhance its digital presence even further. The CEO hinted at this as part of a long-term strategy, referring to it as a “multi-year journey.” While no specific projects have been disclosed just yet, the success of LEGO Fortnite, with both LEGO Odyssey and the LEGO Brick Life sim mode, suggests that we can expect more video game developments in the future. With the proven success of collaborations like these, it seems that the company is exploring new possibilities and partnerships to keep us fans engaged!
Will LEGO Be Leaning Into Live Service Games?
Since collaborations with brands like Nintendo, Star Wars, and Harry Potter remain among LEGO’s top sellers, it’s reasonable to expect more games under these brands in the future. Considering a blend of experiences, merging physical sets with video game tie-ins could be a direction LEGO takes for upcoming releases. However, there’s a sector that LEGO has yet to delve into deeply, and given the focus on social media and digital experiences, it appears almost certain.
As a dedicated gamer, I’ve always been eagerly waiting for a mobile version of the LEGO games that we love, but with a twist – something akin to the immersive experience offered by Pokemon GO. With more and more youngsters spending their time online, it seems like an opportune moment for companies to dive into live-service gaming elements. In my eyes, developing a mobile live-service game as part of LEGO’s digital investment would be a brilliant move.
The LEGO video game community has been buzzing with discussions about the potential arrival of a live-service game for quite some time now. Opinions are divided, with some believing it could boost the gaming division while others express concerns. Only time will tell if this move would prove to be a winning strategy or not.
How would you react if TT’s next LEGO game was live service?
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Although LEGO hasn’t announced any live-service games currently in production, their CEO, Christiansen, mentioned that the company is experiencing a change and aiming to stay current. Given that they are considering staying trendy and already planning new collaborations, it’s reasonable to expect some fresh directions from LEGO video games in the future.
LEGO is considering integrating digital technology into its operations too, utilizing AI for predicting product demand to prevent inconvenient shortages, which seems quite sensible given the popularity of recent games like Pokemon TCG. As for further technological advancements and potential video game announcements from LEGO, we can expect more updates as they transition their focus from 2024 reflections to future plans.
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2025-03-11 18:13