DC Is Beating Marvel (So Why Won’t Marvel Do the One Thing to Stop It?)
Reflecting on DC’s triumphant rise, it’s evident they achieved their lofty position by valuing their audience’s opinions. For years, DC followers had voiced concerns about various aspects of the publishing house – such as reinstating the infinite multiverse, reducing the number of Batman titles relative to other series (a concern raised during the Infinite Frontier initiative), resurrecting beloved character versions, and ultimately dismantling the remnants of the New 52. By addressing these fan concerns, DC saw an increase in book sales. Now, while DC is thriving, can Marvel regain its footing? The answer lies in yes, but to accomplish this, Marvel must take a step it’s been reluctant to – actively listen to their fans.