The live-action adaptation of Snow White by Disney has dropped out of the top five domestic box office positions only a month after it premiered, serving as a stark reminder of the challenges faced when reimagining classic animated stories. Despite its strong brand recognition and an impressive marketing budget equal to its production costs, the movie’s performance is falling short of even Disney’s expectations.
After shedding an astounding 1,210 cinemas last Friday, and having already lost 450 theaters the previous weekend, it’s evident that the film’s earnings are plummeting. According to Forbes, Snow White’s projected total for its fourth weekend is a modest $2.8 million from 2,540 theaters, placing it at number eight on the domestic chart. This decline follows an alarming 66% drop during its second weekend, where it earned only $14.2 million—a significant departure from the high expectations associated with one of its most famous fairy tales.
The poor performance at the box office for this movie serves as a warning to Hollywood, hopefully. With a production budget of $270 million and marketing costs totaling an additional $140 million, it’s clear that the film hasn’t been financially successful, with global earnings so far standing at just $143.1 million. Financial experts anticipate that the movie may fail to turn a profit, possibly resulting in a loss of around $115 million for Disney.
As Snow White struggled to keep its audience, another family-friendly competitor flourished instead. The long-awaited Minecraft movie unexpectedly became a box office hit, surpassing Snow White in both ticket sales and longevity. Based on one of the world’s most beloved video game series, the film has skillfully attracted both young viewers and adult fans craving an authentic portrayal of the game’s pixelated, creative realm.
Analysts attribute the popularity of Minecraft to several significant aspects: a wide range of appeal across generations, simple promotional strategies, and avoiding the controversies that affected the live-action Snow White. While Minecraft thrived on its fun and nostalgic elements, the live-action Snow White faced months of negative feedback on social media and interviews that raised concerns among viewers about the project’s direction, ultimately leading to its downfall.
As I step out from the cinema after an action-packed weekend, I can’t help but marvel at the phenomenal success of the Minecraft Movie. In just two chaotic weekends at the domestic box office, it has raked in a mind-blowing $278,864,857, making a grand total of $552,664,857 worldwide. It’s safe to say that this pixelated adventure has truly captivated audiences!
— IGN (@IGN) April 15, 2025
In the promotional phase, the main actress of the movie, Rachel Zegler, faced criticism for comments indicating that the remake would rework the traditional fairy tale to cater to contemporary sensibilities. Her offhand remarks about the original narrative, specifically the classic prince, sparked a sense among many that the remake prioritized modern commentary over staying true to its origin. This backlash may have negatively impacted the film’s reception, especially considering audiences are growing tired of what they perceive as contemporary reinterpretations.
As a film enthusiast, I’ve noticed the initial waves of impact from the underperformance of Disney’s “Snow White” movie reaching their shores. According to recent reports from Entertainment Weekly, Disney has decided to put the brakes on the development of its upcoming live-action version of “Tangled.” This pause seems to be a calculated step back from their live-action remake strategy—at least for the time being.
Disney, once renowned for shaping fairy tales, now faces challenging inquiries about its creative path, following a series of underwhelming remake outcomes. Although the studio has relied on nostalgia to fuel its box office tactics for some time, the poor and deteriorating performance of Snow White implies that viewers seek something beyond rehashed tales with a fresh layer of varnish. They yearn for genuine innovation.
It’s uncertain whether the company will change tactics or become more aggressive, but it’s certain that the box office verdict is out, and this time, viewers didn’t find the movie charming.
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2025-04-16 16:55