2K Games is expected to release both Borderlands 4 and Mafia: The Old Country on PlayStation 5 later this year. However, it’s unlikely that they will share the $50 price point for Mafia: The Old Country, as Randy Pitchford, head of Gearbox Software, has admitted he doesn’t yet know the cost of Borderlands 4, and further comments indicate a full-price launch for the game.
It’s not surprising that the scale and ambition of the fourth installment in the looter-shooter series is considerable, given the resources poured into its creation. Pitchford hints that pre-orders for the PS5 game will become available shortly, and he emphasizes that the budget for
Pitchford clarified that Gearbox aims to make sure everyone perceives Borderlands 4 as a valuable purchase. However, he added: “We’re about to set a price for the game, and it could follow the trend Nintendo and Microsoft have started. Or we might choose a different approach. Ultimately, our publishing house will decide that. We’ll find out soon. I believe whatever the cost, it will be worth it.
2K was the pioneer in setting a $70 price tag during the approach to the PS5 era in 2020, and now Nintendo has followed suit by raising the price to $80 for their launch title, “Mario Kart World”. By the end of 2025, Microsoft is expected to join this trend by pricing some of its first-party PS5 ports at $80 as well.
In his contribution to the ongoing discussion on video game pricing, Pitchford pointed out an interesting dynamic: “On one side, we have a competitive market, where creators make decisions about pricing with the goal of selling the maximum number of units and being mindful of those who are sensitive to prices.
As a passionate enthusiast, I find myself navigating through the complexities of the gaming world, where some of us yearn for prices to remain stable, even those shaping the market trends. However, there are others like me who acknowledge the rising production costs and packaging tariffs associated with game development, understanding that it’s becoming a challenging landscape out there.
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2025-05-12 03:09