Microsoft threatens Windows 10 users to upgrade to be on the “right side of risk”

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Starting from October 2025, Windows 10 will no longer receive support from Microsoft. Consequently, as the deadline nears, you may notice an increased effort by Microsoft encouraging users to migrate their systems to Windows 11 or buy a new computer altogether.

The latest advertisement showcased on the Microsoft (Windows) YouTube page invites viewers to make the smart choice and embrace the safer option by transitioning to Windows 11. More specifically, the video advocates purchasing a Windows 11 computer equipped with an Intel processor.

It’s true that Windows 11 will offer greater security compared to an unsupported version of Windows 10, but some people perceive the advertisement as overly forceful or pushy.

Some people challenge the security assertions put forth by Microsoft, suggesting that Linux might be a superior alternative to Windows 11.

For approximately five years now, Windows 11 has been available, while the phase-out of support for Windows 10 has been public knowledge for nearly a decade. Nevertheless, Microsoft’s stringent TPM (Trusted Platform Module) mandate for Windows 11 has sparked controversy.

Due to the strict hardware requirements for transitioning to Windows 11, a large number of computers aren’t capable of making the switch from Windows 10. Microsoft offers an extended support plan for Windows 10, but it comes at a higher price.

Beyond some people expressing dissatisfaction over needing to purchase a new computer due to an updated operating system, experts have pointed out the electronic waste generated when older computers become obsolete as a result.

According to research firm Canalys, the end of support for Windows 10 may result in approximately 240 million computers becoming electronic waste.

Ad wars: Intel vs Qualcomm

It’s intriguing that the advertisement focusing on Intel appeared just a few weeks following Qualcomm’s release of ads which criticized Intel and highlighted their Snapdragon X processors.

Qualcomm’s advertisements often subtly criticize Intel. One of them, however, is particularly direct with its “What’s the Point?” or simply “Intellect?

The central point of this campaign revolves around the efficiency of Snapdragon X processors when running on battery power. It’s been asserted that Intel-equipped laptops may experience a significant decrease in performance, down to approximately 55%, when they’re not connected to a power source.

When you disconnect an Intel-based computer, it’s common to notice a drop in its performance. However, it’s unusual to observe such a substantial decrease.

The advertisement showcased on the Windows YouTube channel does not highlight Qualcomm or Snapdragon X processors, but the official Windows account hinting at Windows 11 PCs with Intel vPro might influence the purchasing decisions of individuals looking to buy PCs.

As a follower of the tech scene, I’ve noticed that Qualcomm has held an exclusive on the Copilot+ PC branding for half a year now. This fresh Intel advertisement presents them with a chance to close the gap in this specific domain.

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2025-06-05 20:39