Leak Suggests Ubisoft Supports Pride Behind the Scenes but Ignores Men’s Mental Health

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In the wake of Ubisoft highlighting June as Men’s Mental Health Awareness Month through a post from the Rainbow Six Siege X account, there are whispers of potential ongoing PRIDE Month activities happening discreetly within the company.

As a devoted enthusiast, on June 4th, I, too, was captivated by the recent update from gaming YouTuber Endymion. This esteemed content creator is renowned for his insights gleaned from Ubisoft’s inner circle. His latest post sparked quite a buzz in the gaming community.

I’ve just received information from a reliable source within Ubisoft. It appears that they continue to prioritize initiatives related to Pride Month internally, but there has been no apparent internal support or acknowledgment of Men’s Mental Health Awareness Month, according to the source’s claim.

If true this sucks. But do with this what you will. So was that Rainbow…

— Endymion (@EndymionYT) June 4, 2025

He shared some information he received, stating that Ubisoft is reportedly continuing to focus on Pride Month initiatives within the company, but has not shown any internal support for Men’s Mental Health Awareness month. If accurate, this is disappointing. Use this information as you see fit. So, was the recent post about Rainbow Six Siege the only demonstration of their commitment?

The attached photo seems to show a Ubisoft internal discussion about PRIDE Month, but its authenticity hasn’t been confirmed yet by sources other than those who shared it.

The document acknowledges and honors the accomplishments of the PRIDE community, emphasizing that Ubisoft’s employee resource group, UbiProud, remains active and committed to supporting individuals who identify with a gender different from their assigned sex at birth, with a particular emphasis on 2025. It encourages employees to practice respect, disclose their pronouns, join UbiProud, and familiarize themselves with resources like guides on being an “Ally.

The internal communication emphasizes that being an ally isn’t just a title, it’s an active pledge of support. It encourages adding personal pronouns to Microsoft Teams profiles and checking out Ubisoft’s AllyEffect platform to show solidarity. Interestingly, the document doesn’t mention Men’s Mental Health Awareness Month, which Ubisoft had previously spotlighted in its public Rainbow Six Siege social media post.

Contrasting with Ubisoft’s external communications, there has been no traditional PRIDE content shared yet this June from their official accounts. As of June 4th, neither the profile pictures nor banners on Ubisoft’s main corporate accounts have been altered, and no official company-wide statements regarding PRIDE have been published.

The topic discussed on June 1st, as shared by Rainbow Six Siege, focused on challenges related to men’s mental wellness.

It’s okay to take off the mask.

Strength and vulnerability are not mutually exclusive.

In June, we focus on Men’s Mental Health Awareness. Let’s inspire each other to check in with our friends, ask about their wellbeing, and engage in shared activities. Let’s support and care for one another during this time.

You…

— Rainbow Six Siege (@Rainbow6Game) June 1, 2025

The message stated, “It’s alright to remove your mask.” It emphasized that being strong doesn’t mean being invulnerable. It’s June, recognized as Men’s Mental Health Awareness Month. We’re encouraging you to connect with your friends, check on their wellbeing. Let’s engage in shared activities. Let’s look out for each other. Remember, you are important.

Nevertheless, it has been noted that the Rainbow Six account has engaged with PRIDE-related responses on platform X, despite the initial post not mentioning PRIDE Month, its related community, or any rainbow branding. In one instance, the account used a rainbow emoji in response to a comment about inclusivity.

From a movie-loving perspective, I’ve got to say that, as we stand here today, Ubisoft hasn’t spoken out publicly about the leaked content or outlined their communication plan – both internally and externally – for June yet.

2025’s June month has rekindled debates about how game companies are handling this period, with some adopting less vocal public positions following decades of intense PRIDE promotions. Contrastingly, games such as Halo have introduced in-game accessories, while moderators on the r/Halo forum sparked controversy by seemingly muzzling discussions related to Men’s Mental Health on their platform.

The leak happened at a time when Ubisoft was actively working on company reorganization initiatives, such as a potential partnership with Tencent to create a new business entity managing their major game series. Some experts have theorized that these structural changes could impact Ubisoft’s branding and public communications in the future, though no direct link has been confirmed yet.

This story is developing.

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2025-06-05 20:56