This summer anime season, highly anticipated releases such as “Demon Slayer: Kimetsu no Yaiba – The Movie: Infinity Castle” and Season 2 of “Dandadan” have garnered significant attention. Given the massive financial backing of these two franchises, their promotional campaigns by distribution and PR studios have been nothing short of extraordinary. However, both franchises have faced criticism, albeit amusingly polarized reasons.
The anime series “Demon Slayer” is currently more than halfway through its 100-day promotional campaign for “Infinity Castle.” For over 60 days now, viewers have enjoyed character posters and glimpses behind-the-scenes of the Japanese voice actors. However, despite constant efforts from Ufotable and Aniplex to generate excitement, what fans truly yearn for is still missing: a trailer!
In contrast to that, Dandadan has shown comparable intensity in its marketing strategies, yet it faces a contrary challenge. The movie is usually distributed by GKIDS across most western territories, including the US, and fans are being overwhelmed with trailer after trailer. To put it into perspective, if you were to combine all the trailers released up to now, you would have enough footage for an entire episode of Dandadan.
Fans generally won’t grumble about receiving extra content before a highly-anticipated launch, except when it leads to two potential problems. Regrettably, Demon Slayer and Dandadan are currently dealing with these very dilemmas.
Read Next
Dandadan and Demon Slayer Need to Be More Methodical With Their Marketing
Over the past few years, a common criticism from art enthusiasts across various mediums like movies, TV shows, and even comics, is that trailers reveal too much content. We’ve all experienced this when watching a trailer or a teaser for an upcoming film or series, only to feel as if we’ve already seen the entire story unfold by its end. For manga readers, this sentiment is especially strong when it comes to anime adaptations. However, the frequent trailers for Dandadan are causing a loss of anticipation and intrigue among viewers who haven’t read the original manga.
If Dandadan should stick to the ‘less is more’ principle, Demon Slayer seems to be experiencing the opposite, the ‘more is less’ effect. Adorable character posters are effective in engaging fans, but they’re being used instead of substantial promotional content. It appears that Aniplex might have been a bit too enthusiastic with their 100-day campaign concept, as the promotion started to lose momentum when the official Demon Slayer (formerly Twitter) account showcased a whole week of a theater redesigned featuring Rengoku chairs.
The movie “Demon Slayer – Kimetsu no Yaiba: Infinity Castle” will premiere in Japanese cinemas on July 18th and US theaters on September 12th. Meanwhile, the second season of “Dandadan” starts streaming on Crunchyroll and Netflix from July 3rd. To maximize the frenzy surrounding these productions, it’s essential to reassess their marketing strategies.
https://comicbook.com/anime/news/anime-compilation-films-problem-dandadan-demon-slayer/embed/#
Read More
2025-06-13 16:43