Remembering When Hulk Hogan Wrestled Marvel’s Hulk for Name Rights

Throughout his 35-year wrestling career, Terry Bollea was recognized by several nicknames such as “The Super Destroyer,” “Sterling Golden,” “Terry Boulder,” “Hollywood Hogan,” and “Mr. America.” However, it was as Hulk Hogan that he truly made his mark, a name given to him by Vincent J. McMahon, inspired by the green-skinned character from the 1970s TV series The Incredible Hulk. The red and yellow-clad Hulk Hogan’s victory over The Iron Sheik in 1984 ignited a cultural sensation both within and outside of the wrestling ring, which became known as Hulkamania.

In the same year, the World Wrestling Federation’s (which later became the WWE) famous blonde-haired wrestler, who would later be hailed as a true American hero, struck a deal with Marvel Comics (then owned by Cadence Industries). This 20-year contract saw Terry Bollea and Titan Sports transfer all rights to the name Hulk Hogan, along with any variations or derivatives like Hulkamania and Hulkster, to Marvel.

As a passionate film enthusiast, it’s thrilling to learn about the collaboration between Marvel and Titan. They’ve struck an exclusive global deal for the rights to use the iconic names Hulk Hogan, Hulkamania, and Hulkster across multiple platforms. This includes live wrestling events, movies or TV series (both dramatic and non-dramatic), merchandise, toys, animation, books, and more! However, it’s crucial to note that these names can only be utilized in conjunction with the World Wrestling Federation, Titan, Terry Bollea, or a caricature of Terry Bollea.

The document outlined the conditions of the contract, restricting Titan from associating the term “incredible” with Hulk Hogan to avoid any confusion related to the “Incredible Hulk” comic book. It also recommended that announcers refrain from referring to Hogan as “The Incredible Hulk Hogan.

According to the contract, ‘Hulk’ and ‘Hogan’ should always be used together. The contract also specifies that when they are used together, ‘Hulk’ should not be more prominent than ‘Hogan.’ Additionally, Titan agreed to create a unique logo for Hulk Hogan that is different from the Marvel Hulk logo, and cannot use green and purple colors in connection with Hulk Hogan or his logo. The new logo must also not resemble the Hulk’s logo in any way. Lastly, Titan is not allowed to register the trademarks ‘Hulk’ or ‘Hulk Hogan.’

Initially, the Hulkster battled giants like Andre the Giant, King Kong Bundy, and “Macho Man” Randy Savage. However, it wasn’t until 1990 that he met his namesake. In Marvel Comics Presents #45, the intelligent, grey-skinned Hulk, also known as Joe Fixit, clashed with a wrestler who claimed to be “the Incredible Hulk.

In “The Main Event,” penned by esteemed Hulk writer Peter David and illustrated by renowned artist Herb Trimpe of Incredible Hulk fame, the character Joe Fixit, based in Las Vegas, stepped into the ring as a wrestler boasted about being more rowdy than Roddy and more macho than The Man. When the ring announcer proclaimed the Blond Barnstormer to be the “one and only Incredible Hulk,” the gray Hulk responded with a simple “Hulk.” True to the original Hulk, he then embarrassed his opponent by exposing his true identity.

I’ve come across your posters, your videos, and even that silly cartoon show from the ’80s, Hulk Hogan’s Rock ‘n’ Wrestling. Frankly, I’ve had enough!”

In this new version, the character expresses their displeasure with the show and the repetition of the name “Hulk” associated with a specific individual. The character then becomes enraged, expressing that as they become more upset, the viewer should understand the sentiment. They go on to criticize the wrestler for choosing an unfortunate name and claim victory over them. Lastly, the character introduces themselves as “Mr. Fixit” and suggests that others can call them the incredible something-or-other.

https://comicbook.com/tv-shows/news/hulk-hogan-has-a-theory-on-why-wwe-fans-booed-him-and-its-not-what-you-think/embed/#

Read More

2025-07-24 23:15