It seems Activision’s use of generative AI in Call of Duty asset creation is troubling enough, but it’s also been discovered that they’re employing this technology to promote fictitious games using their intellectual properties as bait. These fictional titles, such as Crash Bandicoot Brawl, Guitar Hero Mobile, and Call of Duty: Zombie Defender, are being advertised across platforms like Facebook and Instagram, even though they don’t actually exist.
The promotional graphics are AI-generated for games that currently remain conceptual. Clicking on the associated store links will direct you to surveys instead. The message reads: “This isn’t a playable game at the moment, but it might be in future.” We invite you to complete this brief survey, as your input could influence the possible development of this game. Your feedback is highly valued by us!
In simpler terms, we’re inquiring about users’ reasons for tapping on the ad, the elements that caught their attention, the types of games they prefer, their anticipated experiences from the ad, and what motivates them to play games on their mobile devices.
The game Crash Bandicoot Brawl presents itself as a high-speed, battle royale style game where more than 30 competitors engage in zany platforming, puzzle-solving, and obstacle course challenges. In contrast, Call of Duty: Zombie Defender is described as a strategic, top-down mobile defense game where players construct fortifications and fend off hordes of zombies in a legendary post-apocalyptic landscape. It’s essential to note that neither of these games actually exists; the visual elements associated with them have been created using artificial intelligence.
It seems that Activision is wholeheartedly adopting AI technology in production, as they recently disclosed some elements in Call of Duty: Black Ops 6, including Calling Cards, are now generated using this tech. The most notable example was a Santa Claus figure with six fingers, which has gained notoriety.
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2025-03-04 01:38