Amazon locked NVIDIA’s RTX 50-series GPUs behind a Prime membership — Here are all the cards you can buy right now

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Without a doubt, it’s been widely observed that since the initial release of the RTX 50-series GPUs from NVIDIA in January 2025 with the Blackwell cards, these products have consistently sold out quickly.

The difficulty stems from a mix of NVIDIA’s production timeline and yield, increased consumer demand, and the practice of scalpers purchasing the limited supply for resale at inflated prices.

Amazon, a common destination for those seeking RTX 5000 GPUs, has introduced a new strategy to curb reselling activities (scalping).

It’s been reported by AndroidHeadlines that the majority of NVIDIA RTX 50-series GPUs available for purchase directly on Amazon now demand a Prime membership as a prerequisite.

👉 Where to buy NVIDIA RTX 5090 and RTX 5080 GPUs

If you don’t have an Amazon Prime membership, you might notice a new button prompting you to sign up instead of the usual “Buy” button when shopping from third-party retailers. This change is because, while you can still make purchases without Prime, items are often priced higher than what Amazon offers to its members.

Why did Amazon lock NVIDIA GPUs behind a membership?

Amazon consistently seeks methods to boost Prime memberships, and while I may not be particularly fond of Amazon myself, it’s undeniably a shrewd business strategy.

For typical shoppers, Amazon’s primary objective is to tackle swift reselling or ‘scalping’. However, this strategy essentially means that regular customers would need to pay a subscription fee premium in order to take part.

Speculators are enjoying significant profits by swiftly purchasing stocks with the intention of reselling them at inflated prices.

👉 Where to buy RTX 5070 Ti GPUs

Due to this situation, there are supply shortages and overpriced cards that remain unsold, taunting those of us unwilling to pay the premium prices demanded by resellers on top of the already inflated Manufacturer’s Suggested Retail Price (MSRP).

Examining the current inventory of RTX 50-series graphics cards on Amazon, it seems the strategy is proving effective thus far.

I’ve compiled a list that features the NVIDIA RTX 50-series graphics cards, which are exclusively accessible on Amazon to Prime members.

Or: This list showcases the latest NVIDIA RTX 50-series GPUs, available only for purchase through Amazon by Prime members.

As additional NVIDIA RTX 50-series GPUs become available, it’s quite likely that more of them will fall under the Prime requirement. However, at this moment, those are the units I’ve managed to locate.

It seems that not every RTX 50-series GPU sold on Amazon by default requires Prime membership.

PNY’s RTX 5070 is listed at $699.99 and can be purchased by non-Prime subscribers.

I anticipate that the AMD Radeon RX 9000 GPUs will receive the same exclusive treatment. However, finding comparable listings with similar exclusivity has been challenging due to limited availability.

Why sign up for Amazon Prime?

If you haven’t made any online purchases over the past twenty years, Amazon Prime is a paid membership that offers various services.

This organization boasts a massive membership base, and its numerous significant advantages make the monthly fee of $14.99 or yearly fee of $139 well justified.

As a subscriber, you’ll enjoy expedited shipping options such as same-day, one-day, or two-day delivery based on availability, plus you’ll have exclusive deals, early bird promotions, and special access to content like Amazon Prime Video, Music, Photos, Gaming, Reading, and more.

You can add exclusive access to the latest GPUs to that list.

With an Amazon Prime subscription, you get a 30-day period without charge, during which it appears there are no restrictions on utilizing the free trial for purchasing a new Graphics Processing Unit (GPU). If you cancel before being charged, it seems that you won’t be billed.

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2025-04-04 16:39