Borderlands 4 Boss Writes Grovelling Apology for Implying ‘Real Fans’ Will Pay $80 for PS5 Game

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As for Borderlands 4, it’s yet to receive an official price tag, with Gearbox Studio’s head, Randy Pitchford, emphasizing that the pricing decision is beyond his control.

However, following a controversial statement from the former magician about fans paying $80 for the game, he subsequently released an extensive, over 500-word explanation aiming to clarify his initial remarks.

It seems like Pitchford is expressing remorse over the confusion, rather than explicitly apologizing for his specific words.

He made it clear that his genuine belief is that nobody should ever be overcharged, nor should anyone pay more than they feel comfortable with. His aim in every transaction is to ensure that the customer believes they received a fair or even better deal.

As I delve deeper into this post, it becomes clear that he’s acknowledging his words might have come off as unappreciative towards the fans, which is definitely not cool. He gets it, it’s a pretty crummy image to project.

He went on to say, ‘I’m truly thankful whenever people appreciate our games, and I’m deeply touched when numerous fans come to experience and back us.’

As a creator, I hope that the costs associated with our work remain affordable, so that everyone has the opportunity to enjoy what we produce.

It’s clear that businesses operate within the context of markets and economies, which cause prices to rise over time. Eventually, we’ll need to adjust to these changes in order to ensure that the creators who produce our fantastic content can earn at least as much as they spend on providing it to us.

“Whatever the case, I’m here to try to entertain people.”

Continuing ahead for several hundred more sentences, feel free to explore the entire piece should you choose to do so. However, in a nutshell, Pitchford’s main intention is to provide worthwhile content, and he hopes that as many people as possible can enjoy his games.

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2025-05-29 16:06