Borderlands 4 CEO says “If you’re a real fan, you’ll find a way” to pay $80 for their game

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In a more straightforward manner, Gamers are expressing some concern about the possible cost of Borderlands 4, which is set to release this September. However, Randy Pitchford, the creator and current CEO of Gearbox Entertainment, has recently addressed these concerns regarding the game’s pricing in a manner that might be perceived as insensitive.

As a tech enthusiast looking back on the past, let me share my story about acquiring Starflight for Sega Genesis in 1991. Fresh out of high school, I was working minimum wage at an ice cream parlor in Pismo Beach. The local game store had it priced at $80, a steep sum for someone like me. But if you’re truly passionate about something, you’ll find a way to make it happen. And that’s exactly what I did.

A week ago, Oldgoldsot commented, “Randy, I hope this game isn’t going to cost $80. It’s not wise to risk that high a price, as many gamers won’t pay that much. As CEO, you have some influence over the price when it comes to your publisher, so consider that.

Randy responded, “That’s not my decision. But if you truly appreciate the game, you’ll manage to get it done. Back in 1991, when I was fresh out of high school with a minimum wage job at an ice cream parlor in Pismo Beach, I managed to secure Starflight for Sega Genesis, which cost $80 at my local store.

Indeed, if you’re a true enthusiast, you’ll manage to make it work. However, instead of using such phrases, it might be more effective in winning over fans if you didn’t make statements like that. I suppose Randy will just be Randy then.

In an economy where game prices change often due to tariffs, layoffs, and other variables, suggesting someone to simply ‘figure it out’ when they ask about pricing could be among the least considerate replies I’ve encountered. Instead, Randy, you might want to stop at “It’s not within my control,” followed by a statement like, “We will strive to ensure that whatever price the publisher sets aligns with the quality of the in-game content.

Huh, if all you need is common sense maybe I would be a decent CEO.

Just so you know, we haven’t set a definite cost yet. This is just an indication of what the price might be. We’ll need to observe the situation more closely before we can confirm anything.

Ultimately, it’s true that Randy can’t dictate the pricing; that power lies with Take-Two, who have been hinted at considering a $100 price for Grand Theft Auto 6. Given the recent delay, there might be a possibility they’ll attempt to recoup some losses by setting Borderlands 4 at an $80 price point instead.

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2025-05-20 20:09