These days, it seems almost routine to find ourselves embroiled in discussions about pricing in the gaming world – this time around, it’s the debate surrounding Borderlands 4!
There’s been quite a stir on social media platforms regarding the pricing details of the forthcoming game from Gearbox Software.
So, what’s actually going on with Borderlands 4’s price?
Here’s what you need to know.
Borderlands 4 price controversy explained: What did Randy Pitchford say?
The scenario unfolded on the 13th of May, as Twitter user @oldgoldsot responded to Randy Pitchford, who is the CEO of the company developing Borderlands 4 (Gearbox Software), stating: “Randy, I hope this game won’t cost $80.
As a gamer, I recently found myself responding to a situation by tweeting on May 14th: “A) It’s not up to me. B) If you’re truly passionate about it, you’ll find a way to make it work.” This statement was inspired by my own experiences during high school when I worked at a minimum wage job to save up and buy Starflight for the Sega Genesis.
It’s not surprising that those remarks didn’t sit well with a lot of fans, as they criticized Pitchford for seeming disconnected from ordinary folks due to the current sky-high costs of living.
This year, discussions about $80 priced video games have been increasingly frequent, with a significant rise following Nintendo’s decision to set the cost of their flagship Switch 2 games such as Mario Kart: World at $80.
In continuation of the recent uproar, Pitchford posted another tweet on the 21st of May under the heading: “Here’s the real story if you seek the truth.
The tweet included a segment from the latest Borderlands 4 discussion at PAX East. When inquired about the price of Borderlands 4, Pitchford candidly stated, “Honestly, I’m not sure.
He pointed out that our market is highly competitive, with manufacturers striving to sell as many products as they can while also being mindful of cost-conscious consumers.
He further explains that “other individuals acknowledge the fact that gaming project costs are rising, and there are taxes for the retail packaging; things are becoming quite challenging.
Will Borderlands 4 really cost $80?
At this point, it remains uncertain as Gearbox has not disclosed the price of the game. All we can do is make guesses based on our assumptions.
Although games like the mentioned Mario Kart World might cost around $80 (approximately £75 in the UK), many other games continue to avoid this price range, as there’s concern it could deter possible customers.
It seems like Pitchford might be suggesting the game costs $80, but we believe it’s more probable that he was being overly enthusiastic or exaggerating in his statements.
Currently, the sole Gearbox game with a known price is Mafia: The Old Country, priced at £45 or $50, significantly less than the typical $80 price range.
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2025-05-21 20:34