As a lifelong fanatic of both anime and fast food, I must say that the recent collaborations between these two worlds have sent me into a state of sheer delight. Growing up, I would often find myself immersed in the fantastical realms of anime while munching away on my favorite fast food treats. To see these two passions finally intersect is like a dream come true.
In light of the growing popularity of anime worldwide, fast-food chains are capitalizing on collaborations with some of the industry’s most renowned franchises. For instance, McDonald’s launched its own anime universe called “WcDonald’s” earlier this year and has now partnered with the video game developer Hoyoverse for Genshin Impact. Notably, Genshin is an anime-style game with an upcoming adaptation, and Burger King has previously collaborated with the popular anime series, My Hero Academia, in France to promote new food items and merchandise. Interestingly, Burger King has also playfully taken a jab at McDonald’s recent anime campaign.
McDonald’s has been partnering with popular anime series lately. Apart from the latest team-up with “Genshin Impact”, they have also joined forces with franchises such as “Jujutsu Kaisen”, “Yu-Gi-Oh”, “Pokemon”, “One Piece” and others. Meanwhile, Burger King’s collaboration with “My Hero Academia” is currently limited to France; however, if it performs well, the anime crossover may expand to North America.
McDonald’s Vs. Burger King
In their latest social media update, Burger King playfully criticized McDonald’s by declaring that “My Hero Academia” surpasses “Genshin Impact”. Although “Genshin Impact” is yet to reveal its anime adaptation produced by “Demon Slayer’s” Ufotable, it would spark an engaging discussion to determine which franchise boasts a more dedicated fanbase.
My Hero Academia better
— Burger King (@BurgerKingUK) September 19, 2024
Until September 29th, you can explore the unique collaboration between McDonald’s and Genshin Impact by ordering the specially crafted Genshin Impact Deluxe McCrispy Meal. This meal offers exclusive rewards such as an Wind Glider and Custom Namecard within the game, but don’t forget to opt-in for emails before making your purchase.
The WcDonald’s Campaign
McDonald’s demonstrated their affection for anime by designing their own universe for an anime series, named “WcDonald’s”. In a conversation with Acky Bright, an anime artist, earlier this year, it was revealed that the creation of these characters was aimed at a global audience. Bright mentioned, “Being aware that this campaign would reach people worldwide, I made sure to incorporate diverse, cultural, and international aspects into all the characters so that everyone, regardless of their background, could find a character they adore.
As an ardent fan of anime, I couldn’t help but see the significance of McDonald’s diving into the anime world. The global surge in anime popularity has been nothing short of electrifying, and I believe we’re on the cusp of a golden era. The fervor at Anime Expo and conventions has grown year after year, yet it still feels like the best is yet to come.
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2024-09-21 21:09