We’ve proposed several innovative concepts to update TV shows – for instance, adding a Bengal tiger as a secret participant in Big Brother, transporting the Made in Chelsea cast to Mogadishu, and perhaps most contentiously using real celebrities in I’m a Celebrity Get Me Out of Here! However, none were accepted. But the show Die before you Die offers the most intriguing idea – burying individuals alive for three days with just an air pipe and a small amount of water. An added twist is that this time it would be an ‘influencer’ who gets buried, that bunch of self-absorbed individuals who can’t write without getting ink on their clothes.