Disney+ Losing 700k Subscribers Amid Price Hikes
During an earnings call, Disney CEO Bob Iger attempted to minimize the impact of the loss by saying that the rate at which customers were leaving (subscriber churn) was “not as severe as predicted.” He justified the price increases as essential for moving Disney+ towards profitability and presented the decrease in subscribers as a regular aspect of their strategy. Nevertheless, with another projected decline in subscribers for Q2 2025, Iger’s statements appear more like damage control than a genuine reassurance.