One of the Most Iconic Parts of Borderlands Was Changed Last-Minute (and Was Very Costly)

The unique art style is a key reason the Borderlands series is so popular, immediately setting its distinctive tone. Surprisingly, this style was a late addition to the game’s development. According to Take-Two’s CEO, Strauss Zelnick, adding the cel-shaded look was expensive and a rushed decision, but it ultimately proved vital to the game’s success. Here’s the story of how Borderlands got its signature visual style and why it was a worthwhile investment for Take-Two, despite the high cost.








