Sarah Bond Faced Scrutiny Over Failure of “This is an Xbox” Campaign – Rumor

The situation wasn’t as simple as it seemed. According to reports from The Verge’s Tom Warren, employees had a varied reaction to the “This is an Xbox” campaign. The issues started with the departure of Jerret West, Xbox’s marketing chief, in June 2024. Following his exit, marketing teams began reporting to Bond, and shortly after, Microsoft started considering whether an Xbox console was even needed anymore.








