E-commerce and Online Platforms in Malaysia: Growth Trends and Investment Insights for 2026
The online shopping scene in Malaysia is now a very competitive space, with both big companies and newer businesses fighting for customers. While Shopee and Lazada still lead the way, controlling around 70% of sales, they’re facing growing competition from fresh, innovative platforms. In the first quarter of 2025, Shopee earned $3.1 billion in revenue from $28.6 billion in sales, a 36% increase compared to the previous year, proving that their use of data to choose and display products is working well.








