Spider-Man: Brand New Day Officially Confirms 1 of Sony’s Most Divisive Decisions Was Correct

Sony’s strategy of slowly releasing the Brand New Day trailer—first with short teasers on social media over a full day—was controversial, but ultimately very effective. The full trailer quickly became a record-breaker, earning an incredible 718.6 million views in its first 24 hours. This smashed the previous record of 365 million views, which was set by the Deadpool & Wolverine trailer.








