“Xbox’s new ad campaign is disruptive by design.” An advertising expert breaks down Microsoft’s controversial ‘This is an Xbox’ marketing blitz.

Over time, the vibe surrounding Xbox has been evolving noticeably. Three years ago, there was a lot of excitement, even anxiety, about Starfield becoming exclusive. Two years ago, the buzz revolved around the potential acquisition of Activision and Blizzard, with fans hoping to play these titles on Game Pass. This year, Microsoft is expressing a desire to reshape what it means to be an Xbox fan, hinting that an Xbox isn’t just one specific thing anymore.

Intel outlines five major issues affecting its latest desktop CPUs — could Arrow Lake be better for gaming than we thought?

On October 10, 2024, after a significant wait, Intel unveiled their “Arrow Lake” desktop AI processors. These come in five variations, starting from Core Ultra 5 and going up to Core Ultra 9. We’ve had the opportunity to examine CPUs from both the lower and higher end of the performance spectrum. After extensive testing, it was evident that these new chips were designed with power efficiency as a priority.