Microsoft’s “This is an Xbox” ad campaign is a perplexing masterclass in poor timing, sending the wrong message at the wrong time
Recently, while I took a short break from work, Microsoft launched its fresh advertising campaign for Xbox. It’s common for products to initiate new ad campaigns and unveil new marketing slogans before Christmas and Black Friday, as these periods are traditionally busy for all sorts of goods and services. Notably, Microsoft’s Xbox usually sees a surge in sales during the holiday season, which is why they’ve reduced the price of the Xbox Series X by $50 at Amazon and other stores. Additionally, items like the WD_Black Storage Card for Xbox Series X|S are also on sale, as people rush to buy gifts for their loved ones (and perhaps a little something extra for themselves).