Diablo 4 has made $1 billion and counting for Blizzard, and a huge chunk of that comes from devilish microtransactions
The highly anticipated action RPG game, Diablo 4 by Blizzard Entertainment, was unquestionably one of the most significant releases in 2023 and has continued to be a fan favorite this year. While it’s long been understood that the game has generated substantial revenue for the developer, recent insights from Blizzard senior product manager Harrison Froeschke’s LinkedIn profile (thanks to Gamepressure) give us a clearer picture of just how profitable Diablo 4 has been for them.