Forget Satya Nadella’s Windows Phone fumble, Bill Gates’ “greatest mistake of all time” cost Microsoft $400 billion

As a researcher examining Microsoft’s mobile strategy, I’ve come to contemplate that the decision to discontinue Windows Phone at its peak of popularity might have been a strategic misstep. Reflecting on Satya Nadella’s insights from an interview, it seems there were viable alternatives the company could have pursued instead of terminating the mobile division.