ChatGPT search gets a new shopping experience — But will OpenAI need Chrome to compete with Google and Microsoft?

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Towards the end of last year, OpenAI introduced ChatGPT Search – an advanced AI-driven search service. The CEO of the company, Sam Altman, hinted that there’s potential for significant improvement in search capabilities, subtly criticizing Google (and to some extent, Bing), as he suggested that current search methods could be enhanced.

It’s clear that OpenAI might pose a strong challenge to both Google and Microsoft in the search domain, particularly after the verdict labeling Google as an illegal monopoly. This could potentially shift the competitive landscape in the search industry.

In a significant update, OpenAI has enhanced ChatGPT’s search capabilities, introducing features that make it more convenient and quicker to discover, evaluate, and purchase products within ChatGPT.

We’re thrilled to share that we’ve made significant enhancements to our ChatGPT search function and are now introducing a more seamless shopping experience! Our search feature has experienced rapid growth and popularity, handling over a billion web searches in the past week alone. 🧵April 28, 2025

Although the method is currently under experimental testing, it offers potential advancements in product performance, pricing, ratings, visual aspects, and straightforward purchase links. OpenAI clarified that the product results are selected independently and are not promotional advertisements.

It’s important to mention that the new shopping feature is being gradually introduced to ChatGPT users who have Plus, Pro, or even free accounts. So, you might not be able to use this feature right away.

From now on, users have the convenience of receiving real-time responses to their queries and live sports updates simply by messaging the number 1-800-ChatGPT (+1-800-242-8478) via WhatsApp.

The AI search engine is now enhancing its citation process, offering users multiple references for their chosen topics. This means that search results will now display various sources of information, making it simpler and more convenient for users to delve deeper into their subject matter while cross-referencing details from different resources. Additionally, OpenAI has introduced a new user interface feature called ‘highlight,’ which clearly indicates the specific part of the answer that each citation pertains to.

Ultimately, the goal is to expedite user experiences by incorporating popular searches and automatic suggestion tools. This way, you can find what you’re looking for more swiftly and efficiently.

Google vs. OpenAI in the search war

Additionally, OpenAI revealed that ChatGPT conducted more than a billion web searches during the last week alone, indicating its rapid growth and the possibility of challenging search giants like Google and Bing on equal terms in the near future.

A group of experts, among them a previous Google engineer, have voiced concerns that Google’s dominance in search could be coming to an end. They suggest that Google might face greater challenges from OpenAI’s temporary search tool (SearchGPT), rather than focusing on the legal implications of its monopoly.

Currently, there’s talk that OpenAI might consider purchasing Google’s Chrome browser, should such an opportunity arise under antitrust scrutiny. Nick Turley, OpenAI’s head of product, has hinted at this interest. He believes that acquiring Chrome would significantly enhance ChatGPT, improving its quality and user experience.

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2025-04-30 13:39