Approaching the release of Death Stranding 2: On the Beach by Kojima Productions, an unusual marketing strategy from director Hideo Kojima seems to be absent. However, just when we thought it was different, Reddit users noticed the team initiating a pocket tissue campaign in Japan – a tactic often associated with Kojima’s unconventional promotional methods.
Instead of just scanning a QR code to view an ad for the game, you’re led to a developer’s website and presented with a cryptic video titled “Prepper Awaiting Porter.” This is a forty-second sneak peek inside a Prepper Shelter where very little action takes place.
Following Kojama’s trailblazing efforts towards the game reveal, it seems reasonable to anticipate that we might be seeing some tantalizing teasers soon. These could potentially lead up to the launch trailer, as per the director’s statement, which is scheduled to go live approximately a week or two before the game itself. In the meantime, keep your eyes peeled for further updates!
Death Stranding 2: On the Beach launches on June 26th for PS5. It went gold earlier this month.
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2025-05-23 19:10