Initially, it appeared as if Disney’s “Snow White” had hit rock bottom, but shockingly, the actual opening weekend box office figures have turned out to be even more disappointing than initially anticipated.
Approaching the weekend, the storyline for Snow White seemed bleak already. Analysts forecasted a low opening within the $45 million range domestically. By Sunday, the projected box office earnings were at $43 million for the weekend. These expectations, even though modest, indicated significant trouble, making it one of the poorest debuts among Disney’s live-action remakes.
However, the final box office earnings reveal that Snow White fell short of the previously low expectation. The official domestic opening revenue was…
$42.2 million.
Indeed, it’s accurate—even more disappointing than the initial predictions, which had news outlets rushing to explain away Disney’s recent flop. The worldwide earnings amounted to roughly $87.3 million, significantly under the $100 million global standard they had initially proposed.
To put it bluntly: it’s a bloodbath.
How Bad Is the Snow White Opening Weekend Box Office? Let’s Recap
The film had a production budget reported at $250–270 million, before marketing costs.
As a cinephile penning my thoughts, I must confess that the recent Disney live-action flick didn’t exactly set the box office ablaze with its domestic opening earnings of $42.2 million – a relatively modest figure compared to other Disney live-action premieres.
The global total came in at $87.3 million worldwide after a dismal overseas rollout.
2019’s Dumbo, which earned $45 million domestically, was deemed financially disappointing, and Snow White trails behind it in terms of performance.
To add a bit more punch to the point, consider this: Not only did Snow White struggle at the box office, but it also fell short compared to The Marvels – a film that flopped both critically and financially and was under intense media scrutiny. Remarkably, even with one of Disney’s most well-known brands supporting it, Snow White still couldn’t match The Marvels’ $46 million domestic opening.
Media Spin Can’t Save This One
At first, established news platforms such as Deadline and Variety sought to present the situation in a positive light. Their articles emphasized that Snow White was the most beautiful (or fairest) at the box office that weekend, or they attempted to draw parallels with Mufasa: The Lion King’s opening, implying that perhaps its lengthy run could help it succeed.
With these new figures now available for all to see, it seems the propaganda machine is starting to run out of gas. No matter how high CinemaScore ratings are or how they compare to other struggling movies, the truth cannot be disguised. The audiences just didn’t come, and neither a busy holiday season nor less competition among families is expected to change this trend.
A Symptom of Larger Issues
As a movie buff, let me add that it’s not just a single weekend that defines this film’s success or failure. Disney has invested a substantial sum, approximately half a billion dollars, counting on the power of brand nostalgia, a contemporary twist, and their trusted live-action recipe to steer it towards triumph.
In contrast, they’ve faced widespread disapproval – not just from one side of the political spectrum, but from both. Even Deadline’s statistics demonstrate that Snow White had an equal reception in Red and Blue states, dispelling the idea that the opposition was solely based on politics.
Fundamentally, it’s about the public not agreeing with Disney’s artistic decisions, compounded by several months of unfavorable media coverage due to Rachel Zegler’s continuous PR mishaps, costly re-takings, and a marketing approach that appeared more geared towards crisis management than generating enthusiasm.
If Disney believed that they could lessen the impact with clever rephrasing or positive forecasts, this final result makes it clear that they were wrong. What was already unfortunate has now become incontrovertibly worse. Snow White has indeed been added to Disney’s list of opening box office catastrophes with the highest costs—and no magic mirrors or media stories can conceal this fact.
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2025-03-25 02:55