Duolingo is saying goodbye to a legend.
For the upcoming brand marketing campaign, it was announced that the beloved character representing the language learning app, previously known as the Duolingo Owl, named Duo, had sadly passed away unexpectedly.
As a lifestyle expert, I’d like to share some updates regarding a recent unfortunate event. On February 11th, our app conveyed that authorities are actively investigating the cause of death of an individual. We are fully cooperating with them and offering all necessary assistance.
Regarding the numerous individuals who may have had negative experiences with this person in the past, I kindly ask for your understanding and patience. While it’s natural to express emotions, we encourage you to refrain from sharing personal reasons or opinions about why you disliked him in the comments section. Let’s focus on maintaining a positive and respectful environment for all our users during this challenging time.
Duolingo jokingly commented, “To be honest, he likely perished while awaiting your lesson completion; however, we’re not exactly experts on the subject.
Additionally, the statement humorously invited fans to submit their credit card details in the comments section as a way to “instantly enroll” them in a Duolingo Max subscription, all in tribute to him.
Duo is well-known for his undying affection towards Dua Lipa. The application stated, “We value your understanding and respect for Dua Lipa’s personal space during this period.
Meanwhile, Duolingo reflected on their beloved bird’s legacy.
For many years, he consistently encouraged millions to learn languages using gentle prompts and unyielding determination, according to a statement made by a representative of Duolingo to TopMob News. However, even the most tenacious creatures have their limits. The app’s icon now symbolizes this sorrowful event with ‘Dead Duo.’ We are unable to provide detailed information about the ongoing investigation at this moment.
But don’t worry, this isn’t the end of Duo’s story.
The representative went on, “There’s no owl quite like Duo who wouldn’t miss a tale, but suddenly he’s gone. Stay tuned to our social media platforms for the revelation of the surprising (and perhaps comical) reason behind his sudden passing.
Instead of saying “The unexpected news of their mascot’s death isn’t the first prank shared by their social media team,” you could say “It wasn’t the first time their social media team pulled a prank, as the shocking news about their mascot’s demise was just one example.” Last year on April Fool’s Day, they played a trick on everyone by claiming that their bird mascot would be starring in its own multilingual four-hour musical, titled Duolingo on Ice!, and even provided links to fake tickets for the show. The elaborate promotion included backup dancers wearing Duo masks and several dance numbers, further fueling excitement for this nonexistent performance.
The app’s social media presence demonstrates their consistent willingness to venture beyond the norms while sharing content.
During the 2025 Super Bowl, they displayed a music video featuring a “new lesson,” which included references to Kendrick Lamar’s lyrics from his diss track “Not Like Us” – specifically the line, “Trying to strike a chord and it’s probably a-minor.” Additionally, there was a scene depicting Duo weeping with text that referred to the halftime show, implying that Drake was shedding tears after staging his own funeral on live television.
For global senior social media manager Zaria Parvez, the chaotic owl embodies the app’s mission.
In an interview with Teen Vogue in March 2022, she stated that Duolingo has consistently aimed to make language learning enjoyable by incorporating fun elements. The atmosphere at Duolingo has never been overly formal or rigid. Instead, we’ve built a fantastic community where I can interact and exchange light-hearted comments with users.
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2025-02-11 20:51