In a recent earnings discussion, EA’s CEO, Andrew Wilson, explained that the company currently has no intention of increasing the cost of their games. When queried about following the lead of companies such as Nintendo by raising prices for upcoming major titles, according to VGC, Wilson pointed out that the business landscape has evolved significantly in the digital era, and EA’s current approach of catering to a diverse range of price points is crucial for maintaining their competitive edge.
Wilson remarked, “Our company is vastly transformed compared to just ten years ago. Whereas back then our focus was primarily on selling discs in retail stores, today that aspect constitutes only a fraction of our operations. We now offer pricing models ranging from free-to-play options to Deluxe Editions and more.
providing exceptional quality and substantial value to our players.
He explained that the company’s ability to combine high-quality games with fair pricing has been crucial in maintaining their strength and fostering growth. Essentially, he stated, “We’ve found over time that if we can unite quality and value, our business remains robust and continues to thrive.
In simpler terms, Stuart Canfield, the CFO of EA, clarified that with the upcoming releases as of now, the company will not alter their existing pricing strategies. Translated from a gaming context, they haven’t made any adjustments to their current approach at this stage.
For now, it seems that the new Madden NFL 26 and EA Sports FC 26 won’t see a price increase to $80. Instead, they will continue to retail at the standard $70 price point, unlike Nintendo’s upcoming Mario Kart World for the Switch 2, which is set to launch on June 5 and will cost $80 upon release.
Analyst Mat Piscatella from Circana notes that the increased cost of Nintendo’s latest releases might not be unexpected for the market, considering gamers have already grown accustomed to spending more than the standard $70 for Deluxe or Collector’s Editions of games. Furthermore, he emphasized earlier this month that a game’s success is primarily tied to its overall quality rather than its price.
Essentially, when someone finds a game incredibly appealing, their desire to experience it overrides any financial considerations. They will purchase the game regardless of its cost, simply because they are passionate about playing the game they’re drawn to, which characterizes the type of video game enthusiast who is not swayed by prices.
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2025-05-08 16:05