Sony recently unveiled a fresh marketing strategy emphasizing “authentic creators,” subtly showcasing their connection to gaming through a single reference in the main ad – Ghost of Yotei from PlayStation.
The campaign encompasses various technological aspects of Sony, spanning movies, photography, music, audio, and video games. Among these, Ghost of Yotei is one of the rare instances where a product announcement is hinted at directly. Notably, Sucker Punch artist Joanna Wang is involved in editing an aesthetically pleasing screenshot for this project.
Based on its look, it seems clear that the open-world sequel to Sucker Punch will play a significant role in Sony’s short-term strategies. Given that the PS5 exclusive is slated for release this year, we can expect to learn more about it soon.

What’s your estimate on when we might get updates regarding the Ghost of Yotei? Can you share how excited you are about this subject? Feel free to keep your thoughts honed in the comment area beneath.
Are you looking forward to Ghost of Yotei? (122 votes)
- Yes, I can’t wait64%
- Yeah, it’s on my radar21%
- Kind of, I suppose11%
- Nah, I’m not sold yet2%
- No, I have zero interest 0.8%
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2025-01-13 20:36