Hailey Bieber Sells Rhode to e.l.f. Beauty for $1 Billion

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Hailey Bieber is on the rhode to going global. 

In a press release dated May 28th, it was confirmed that the 28-year-old entrepreneur has successfully sold her Rhode Skin company to e.l.f. Beauty for an impressive $1 billion, marking a significant milestone in the cosmetics industry.

The transaction involves $800 million in cash and shares being given to Rhode’s owners – including CEO Nick Vlahos, Bieber, and cofounders Lauren Ratner and Michael D. Ratner – at the completion of the deal. Furthermore, there is an extra potential earnout of $200 million depending on the growth of the brand over a three-year period, as stated in the announcement.

After the recent announcement, I, as the dedicated follower of my skincare brand Rhode, found myself reflecting on all that we’ve accomplished since its launch in 2022. My role as Chief Creative Officer and Head of Innovation will remain unchanged, while I also take on the position of a strategic advisor for e.l.f. The partnership with e.l.f. feels like an excellent match, and I am excited about what we can achieve together.

In her May 28 Instagram post, Hailey expressed that she’s always harbored grand ambitions for the company. What truly matters to her is expanding Rhode’s reach in various global locations, faces, and spaces. With great enthusiasm and pride, she’s thrilled to reveal that we’re collaborating with e.l.f. Beauty as we venture into a new phase of Rhode’s journey on the world stage.

The model expressed her excitement and inspiration, stating that the makeup brand shares similar values as a forward-thinking innovator who champions bold concepts, much like herself.

Speaking as a dedicated fan, I want to express my heartfelt gratitude to the extraordinary Rhode team who’ve been instrumental in my growth throughout the years. Without each and every one of you, I wouldn’t have reached where I am today. To our remarkable Rhode community, thank you for your unwavering support and for joining me on this exciting journey. Together, we’re about to embark on an even more awe-inspiring chapter!

Additionally, Lauren echoed this feeling in her Instagram post on May 28th, where she expressed that the past five years of building Rhode have been among the most rewarding experiences of hers.

To the wonderful Rhode family – thank you for your unending affection and backing of our brand, she went on to say. We appreciate each video, comment, and message, and they truly mean a lot to us. We’re thrilled for you to catch a glimpse of what we have in store!

Regarding e.l.f., the cosmetics brand revealed their ambitious goals, reaching new levels, through their partnership with Rhode.

According to a statement, Tarang Amin, Chairman and CEO of e.l.f. Beauty, expressed enthusiasm about Rhode’s capacity to shatter beauty norms, perfectly reflecting e.l.f. Beauty’s mission to establish a unique type of company. He described Rhode as an enchanting brand that he believes is primed for extraordinary expansion.

For more insight into how much money celebs and influencers earn, keep reading. 

A model on OnlyFans disclosed that she earned more than $43 million within a single year, all thanks to the adult subscription service. Interestingly, she even posted screenshots of her income between November 2023 and November 2024, which showed a single subscriber contributing a staggering $4.7 million to her earnings.

Previously on Dance Moms, one of its stars disclosed that she effortlessly earned a five-figure sum monthly from YouTube videos at just 13 years old. In the 2024 documentary Child Star, she mentioned that her current social media endeavors involve posting up to 300 times daily on Snapchat as part of her growing influencer career.

The TikToker revealed he has a net worth of over seven figures.

In a video from July 2024, he playfully remarked, “Feel free to continue finding me bothersome.” He added, “My annoying nature is what’s made me wealthy.

The makeup artist disclosed that he makes approximately $50,000 each time he hosts a live session on TikTok, an event that occurs four to five times per week. He generates this income by selling cosmetics and receiving gifts from his fans during these sessions.

Jeffree mentioned during the ‘Cancelled’ podcast in November 2024 that he would be frying bacon in the morning and making $50,000. He explained that there are times when he doesn’t sell anything at all, so he spends his mornings cooking bacon in his kitchen while wearing a bathrobe and slippers. He enjoys chatting and answering questions during these relaxed sessions.

Other times, he’s making bank by offering discounts on his own branded makeup products.

“It’s a niche market but it’s massive,” he added. “We’re the No. 1 or 2 beauty store.”

A model who gained attention back in December 2024 for reportedly being involved with 101 different men within a single day, shared with TopMob News that her income from generating adult-oriented material on the subscription service OnlyFans is substantial.

As for a ballpark figure, she said, “Oh, we’re in the millions.”

In 2023, Markell, well-known for his dance videos, disclosed to Salary Transparency Street that his annual income ranges from approximately $500,000 to $700,000. The majority of this earnings come from brand partnerships and Snapchat’s mid-roll advertising program.

Following their participation in the Netflix dating series “Love Is Blind” in 2022, this couple transitioned into internet fame and reportedly earned around half a million dollars each within just under two years by working as social media influencers.

In January 2024, the ASMR influencer who goes by @itsblitzzz on YouTube openly disclosed that she earns approximately $56,400 annually from ad income generated by her older videos, without producing fresh content.

In just 14 years, she has earned more than half a million dollars ($610,000) solely from ad revenue on her platform, even though she doesn’t have quite a million subscribers.

In September 2024, an ASMR content creator reported earning approximately $3,948.05 from TikTok, where she had close to 400,000 followers, and around $910.95 on YouTube, with a following of nearly 27,000 subscribers.

A YouTube content creator based in Minnesota earned approximately $193,000 on the platform OnlyFans between January 2020 and December 2022, as revealed in an article published on Medium.

According to The Really Good Podcast in 2023, a content creator made $50,000 from just one sponsored video.

In 2023, the advocate for people with chronic illnesses shared with OpenWage (Salary Transparency Street) that her annual income is approximately $150,000, despite having fewer than 40,000 followers on Instagram.

As a die-hard admirer, I’d happily confess that I’ve learned from the comedy guru himself, on Salary Transparency Street, that he demands a cool five to ten grand for each sponsored video he creates! Wow, that’s some serious dough!

The YouTube content creator disclosed that she earned approximately $4,746.94 through platform monetization between August 2023 and January 2024, based on a total of 923,700 video views, and she had fewer than 30,000 subscribers.

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2025-05-29 00:17