This year’s Her Universe Fashion Show, marking its 11th edition, is expected to draw a crowd. Led by its founder and actress Ashley Eckstein, this event is themed around “Defying Fashion: Clothing That Bucks Conventions,” inspired by the beloved musical “Wicked.” The Her Universe Fashion Show has carved out a regular spot at San Diego Comic Con, offering designers an opportunity to form a partnership with Hot Topic and create their own line of clothing inspired by fandom. Each year surpasses the last, and there’s no denying that “Wicked” is currently the hottest trend in pop culture.
The “Wicked” film was transformed from a popular Broadway musical and book with the same title, garnering 10 nominations for the Academy Awards, and winning two in the categories of Best Costume Design and Best Production Design. The Her Universe Fashion show promises to transport viewers back to Oz, as “Wicked” boasts an array of distinctive and enchanting costumes that serve as a source of inspiration for the participating designers.
The Her Universe 2025 Fashion Show Promises to be “Amazifying”
Ashley Eckstein, our host and founder, gleefully announced her partnership with Universal, stating, “This upcoming show is going to be nothing short of breathtaking! It’s a heartfelt wish come true to have Universal supporting this year’s event!” After witnessing the first Wicked film in IMAX, Eckstein exclaimed, “I was creatively and emotionally moved beyond words. I can hardly wait to make a fashion statement on the runway at San Diego Comic-Con!
Melissa Rodriguez, Vice President of Global Franchise Strategy for Universal Products & Experiences, stated that the narrative of ‘Wicked’ – focusing on empowerment, sisterhood, and equality – resonates with fans from all age groups and aligns perfectly with Her Universe’s values within the fan community. She expressed excitement for this year’s Her Universe Fashion Show, believing it will surpass expectations and explore new heights, as the designers’ creativity is boundless!
Individuals eager to present their designs for this year’s Her Universe Fashion Show can start submitting from March 28, 12pm Pacific Standard Time, up until April 28. For more specific details about the submission process and guidelines, please visit the Her Universe website.
REALTED: SDCC Her Universe Fashion Show: Michael James Scott and Ashley Eckstein Talk Celebrating 10th Anniversay
About Her Universe
In 2010, Ashley Eckstein, who voices Ahsoka Tano in Star Wars, established Her Universe. The aim was to provide everyday fans with stylish clothing that showcases their favorite fandoms, fostering a sense of pride in these communities. Today, Her Universe is recognized as a leading fashion and lifestyle brand, boasting licenses for popular franchises like Star Wars, Doctor Who, Marvel, Studio Ghibli, Sanrio, and more.
10 years ago, the annual Her Universe Fashion Show held at SDCC marked its milestone anniversary by adopting a Mattel theme. In this special occasion, Wil Wheaton’s alter ego, Eckstein, showcased Barbie, Uno, and Polly Pocket-inspired costumes on the runway.
On Thursday, the 24th of July, 2025, the Her Universe Fashion Show is scheduled to happen at 6 PM Pacific Time, right in the Seaport Ballroom of the Manchester Grand Hyatt Hotel located in sunny San Diego.
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2025-03-25 05:10