Sony is currently developing a prototype AI technology that enables gamers to communicate with virtual characters, who can then understand spoken words and carry on conversations.
A sample was disseminated online, but swiftly removed due to multiple copyright violations, depicted a gamer interacting with Aloy from the Horizon series.
Ashly Burch, who voices the heroine, has since shared her thoughts on the demo:
As a dedicated fan, I was quickly reached out to by the developer, Guerrilla, who reassured me that the demo wasn’t representative of any ongoing development and neither my facial capture nor voice data were utilized in it.
However, she continued that she’s concerned about the state of her industry.
She expressed concern, not just about Guerrilla, Horizon, her personal performance, or her career in particular, but rather about the broader aspect of game performance as an art form.
Burch noted that voice artists are at present on strike, demanding safeguards against AI and the right to approve any AI-generated replicas of their future work.
She emphasized that we should be fairly compensated and that it’s important for us to understand how you’re employing this AI technology,” she noted.
The actress, known for roles in popular PlayStation titles such as The Last of Us Part 2, acknowledged that developers have a desire to employ innovative technology, and she’s not inherently opposed to this.
Thinking about a video similar to the Aloy tech demo, but with an actual actor’s performance, voice, or movements attached, makes me feel a deep sense of concern. If we were to lose this battle, there would be no means for that person to defend themselves or seek protection. This thought saddens and worries me.
This past week, two actors from Zenless Zone Zero who have been vocal about AI issues found themselves replaced by new actors within the game, without prior notice. Their initial performances were removed following the most recent update, and were subsequently swapped out for fresh ones.
Burch clarified that her statements were not intended to single out any particular game company negatively. Instead, she emphasized that she’s indifferent towards the use of such technology itself. Her primary concern is ensuring that performers are safeguarded against their work being reused excessively by algorithms, without adequate protection or compensation.
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2025-03-15 09:36