How to watch Qualcomm expand its Snapdragon X Series at IFA 2024

What you need to know

  • Qualcomm President and CEO Cristiano Amon will speak during IFA 2024.
  • During the press conference, Amon will share how Qualcomm is “expanding the industry-leading Snapdragon X Series.”
  • The event runs from 7 AM to 8 AM ET on September 4, 2024, and it will be streamed live.

As a seasoned tech analyst with over two decades of experience under my belt, I have witnessed the rise and fall of many giants in the tech industry. The upcoming event at IFA 2024 featuring Qualcomm’s President and CEO Cristiano Amon has piqued my curiosity, given the company’s plans to expand its industry-leading Snapdragon X Series.


At IFA 2024, Qualcomm is set to expand its Snapdragon X Series of processors. While specific details about their upcoming presentation are scarce, they’ve hinted at a focus on delivering enhanced performance, energy efficiency, and advanced AI capabilities through Copilot+ PCs. The keynote address will commence on September 4, 2024 at 7 AM ET, lasting for an hour. During this event, Qualcomm President and CEO, Cristiano Amon, will be the speaker.

1. You can catch the live stream on YouTube via Qualcomm’s official channel. We’ll also bring you updates about the event’s latest news and significant announcements happening at IFA 2024.

Qualcomm Snapdragon X Series vs. Intel Core Ultra Series 2

Although we can’t predict the specific details of Qualcomm’s presentation, it’s likely that they will focus on expanding their top-tier Snapdragon X Series. The intrigue lies in whether the new products they unveil will rival the Intel Core Ultra Series 2 processors or take a different approach altogether.

Following numerous years of eager wait, Qualcomm unveiled the Snapdragon X Elite and Snapdragon X Plus earlier this year. While AI was a significant topic surrounding these processors, it wasn’t the primary impression for most users. Instead, the performance and battery life of the Snapdragon X Elite, along with its less potent counterpart, were key factors that led PCs using these chips to receive high ratings.

In his review of the ASUS VivoBook S 15, our Senior Editor Zac Bowden stated that the Snapdragon X Elite indeed meets the high expectations. To put it simply, this chip is nothing short of amazing, delivering outstanding performance that’s noticeable in almost every task. From browsing multiple tabs on the web, managing numerous open apps, rendering videos and audio, hosting a podcast, to even some gaming, the Snapdragon X Elite is more than capable.

Besides the Lenovo Yoga Slim 7x (Gen 9) and HP EliteBook Ultra G1q, other devices also contributed to leaving a positive impact on Qualcomm’s latest processors.

In a surprising turn of events, it seems that Qualcomm had initially taken the lead over Intel in crucial aspects concerning battery life and efficiency. However, Intel asserts that its latest Core Ultra Series 2 processors offer longer battery life compared to equivalent Qualcomm chips, even when both are tested in devices manufactured by the same Original Equipment Manufacturers (OEMs) and within identical chassis.

Intel’s latest processors boast capabilities of up to 48 Tera Operations per Second (TOPS), slated to transform into Copilot+ PCs by the end of this year. If artificial intelligence influences consumer purchasing decisions, these performance specs could be crucial considerations when selecting a computer.

As an eager tech enthusiast, I can’t help but feel the anticipation building up. Will Qualcomm’s broadening of the Snapdragon X series stand toe-to-toe with Intel’s fresh offerings in terms of power and efficiency? Or will Qualcomm carve out a unique niche for itself instead? The answers to these questions are just around the corner, and I can hardly wait to catch the live stream at IFA 2024.

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2024-09-03 23:12