In 2020, LEGO started a partnership with Adidas, and now they’ve joined forces with Nike to create a unique blend of LEGO brick sets and lifestyle merchandise like sneakers. The journey starts with a 1180-piece LEGO Nike Dunk set, where a sneaker is showcased alongside the “DUNK” slogan, with a basketball in the top left corner and a mini-figure of a B’Ball head included. This set boasts secret storage compartments to keep “championship rings and other necessities,” like extra laces for custom color changes. The LEGO Nike Dunk set (#43008) is a tribute to both LEGO, sports, and sneaker culture, marking a delightful collaboration between the fan bases. You can pre-order this set right now at the LEGO Store for $99.99, with an expected release date of July 1st. For more information on upcoming apparel releases in this collaboration, keep reading below.
LEGO highlights that their partnership combines Nike’s “Just Do It” attitude with LEGO bricks’ creative prowess, encouraging children to participate in sports and play. Over the next few months, kids can look forward to participating in interactive events taking place in various cities worldwide, as well as a wide range of products like LEGO sets and Nike shoes, clothing, and accessories. On the Nike side, keep an eye out for the Nike Air Max Dn x LEGO Collection and a line of apparel and accessories set to release on August 1st, followed by the Nike Dunk Low x LEGO Collection on September 1st. You can preview how Nike will infuse the LEGO design into these sneakers using the teaser images provided below.
LEGO revealed that three-time WNBA MVP A’ja Wilson is joining forces with their Nike partnership, aiming to connect with children through an innovative play experience set to unfold across various digital platforms. Further details about this project are expected to be shared soon.
As a die-hard fan of LEGO bricks since my childhood days, I’ve always believed that the creativity and fun these colorful blocks have brought me has extended far beyond just play. It’s not just sports or school where I felt its influence but also in shaping who I am as a person. Wilson shared this sentiment in the LEGO press release, expressing his excitement to be part of the collaboration between Nike and the LEGO Group. He believes that together, we can make a meaningful difference for kids and adults alike.
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2025-05-29 23:11